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All Journal Proceedings of the International Conference on Applied Science and Health Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Gisella, Prisca
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Decision Sciences, Operations Research & Management Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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A DEMOGRAPHIC PICTURE ON MEDICAL CHECK UP PATIENTS AND ITS ASSOCIATION WITH PATIENT SATISFACTION LEVEL AT X HOSPITAL IN WEST JAKARTA FOR THE PERIOD OF OCTOBER 2018- FEBRUARY 2019 Gisella, Prisca; Bachtiar, Adang
Proceedings of the International Conference on Applied Science and Health No 4 (2019)
Publisher : Yayasan Aliansi Cendekiawan Indonesia Thailand (Indonesian Scholars' Alliance)

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Abstract

Background: Nowadays, the trend of non-communicable diseases is increasing around the world. The Sustainable Development Goals (SDG?S) sets the target to decrease number of mortality and morbidity from non-communicable diseases. One of the strategies to achieve the target is by doing medical check- up routine in the hospital. To do medical check-up is affecting by the patient satisfaction with the hospital services. The characteristic of patients can influence the patient to do medical check-up and will affect the satisfaction level with the hospital services. This study aims to examine the demographic characteristic of patients associated with patient?s satisfaction level in hospital ?X?. Methods: This study was a quantitative study used cross-sectional method. The sample in this study was 502 patients during October 2018 to February 2019. The dependent variable in this study was patient?s satisfaction. The independent variables were age, gender, residential area, marital status, and patient status in hospital. The data was analysed in univariate and bivariate analysis used Chi-square. Results: The demographic characteristic of patients in hospital ?X? were majority female, had aged 50 years and older, married, lived near hospital ?X?, and actually old patient in the hospital. Bivariate analysis showed that age associated with patient?s satisfaction level (p value = 0.000, CI 95%). Meanwhile the other demographic characteristics were not statistically significant with patient?s satisfaction. Conclusion: This study showed that majority of the patients who did medical check-up in the hospital ?X? had aged 50 years and older, married, lived near hospital ?X?, and actually old patient in the hospital. The aged of the patient was statistically significant associated with patient?s satisfaction. Therefore, the medical check-up service of hospital ?X? should be improved based on existing market segment.
Faktor Harga dalam Strategi Pemasaran Rumah Sakit Tarigan, Silvia Evalina; Sulistyowati, Retno Dewi; Vandauli, Melanie; Mariani, Mia; Lestari, Petra Ade Paramita Lestari Ade Paramita; Gisella, Prisca
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Publisher : UI Scholars Hub

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One element of a marketing strategy is the marketing mix. Marketing mix is growing, especially in the service sector, not only covering 4P, but including 7P. The 7P concept consists of (product, price, place, promotion, people, process, and physical environment) that is used to make decisions in making marketing communication strategies. In this literature study, particular will be discussed related to price factors in hospital marketing strategies. This literature study uses analysis methods from various sources such as textbooks, journal reference books and e-books related to price factors in hospital marketing strategies. Pricing is classified based on three approaches, including cost oriented pricing, demand oriented pricing, and competition oriented pricing. There are four pricing strategies in marketing, namely premium strategy, over charging strategy, good value strategy, and economic strategy. Company pricing decisions can be based on marketing objectives, marketing mix strategies, and costs.
Co-Authors Adang Bachtiar Lestari, Petra Ade Paramita Lestari Ade Paramita Mariani, Mia Sulistyowati, Retno Dewi Tarigan, Silvia Evalina Vandauli, Melanie