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All Journal Jurnal Mirai Management Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management
Ramdayani, Rani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Pengaruh Online Custemer Review Dan Rating Terhadap Keputusan Pembelian Produk Hijab Umamam Pada Marketplace Shopee (Studi Kasus Masyarakat Kp. Rumbia Rt 001/Rw 003 Desa Karang Patri) Pangseti, Salamah Puji; Ramdayani, Rani
Jurnal Mirai Management Vol 9, No 2 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i2.7583

Abstract

This study aims to determine the Influence of Online Customer Review and Rating on the Purchase Decision of Umama Hijab Products on the Shopee Marketplace. This study uses a quantitative method. The population in the study was 135 and the sample was 101 respondents. The data collection technique used in this study used a questionnaire and observation which were tested for Validity and Reliability. The data analysis technique for this study used the Classical Assumption Test, Multiple Linear Regression, Hypothesis Testing (t-Test and f-Test) and the Coefficient of Determination. Based on the results of this study, it shows that Online Customer Review has a positive and significant influence on the Purchase Decision of Umama Hijab Products on the Shopee Marketplace, partially Rating has a positive and significant influence on the Purchase Decision of Umama Hijab Products on the Shopee Marketplace, simultaneously Online Customer Review and Rating have a positive and significant influence on the Purchase Decision of Umama Hijab Products on the Shopee Marketplace. The Determination Coefficient value of 70.5% shows the contribution of Online Customer Review and Rating to the purchase decision of Umama Hijab Products on the Shopee Marketplace and the remaining 29.5%.
Pengaruh Brand Image dan Brand Ambassador Iklan Produk Pantene Oleh Keanu AGL Terhadap Minat Beli Konsumen (Studi Kasus Masyarakat Cibitung-Wanasari Kp. Selang Cau Rt.002/Rw 013) Rahayu, Nelsyah Nurfadilah; Ramdayani, Rani
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8385

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand image dan Brand Ambassador terhadap minat beli konsumen produk pantene di kp. Selang cau wanasari cibitung. Minat beli sebagai kecenderungan konsumen untuk membeli suatu merek atau mengambil tindakan yang berhubungan dengan keputusan pembelian yang diukur dengan tingkat kemungkinan konsumen melakukan pembelian. Metode yang digunakan dalam penelitian yaitu metode penelitian kuantitatif. Sumber data dalam penelitian ini data primer yaitu dengan menyebarkan kuisoner melalui google dari dengan sampel sebanyak 92 responden. Kemudian data diolah menggunakan aplikasi SPSS 26.Berdasarkan hasil uji analisis regresi dalam penelitian ini menunjukkan bahwa koefisien citra merek sebesar 0,448, koefisien duta merek sebesar 0,605 Dari hasil penelitian variabel citra merek dan duta merek secara simultan berpengaruh positif dan signifikan terhadap minat beli konsumen produk pantene di kp. Selang cau wanasari cibitung. Kata Kunci: Brand image;Brand ambassador; Minat beli konsumen
Efektivitas Iklan Jual Beli Online dan Brand Ambassador terhadap Minat Konsumen Shopee COD Ramadhan, M Hafiz; Ramdayani, Rani
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui Analisis Efektivitas Iklan Jual Beli Online “Tukul Arwana” Shopee 2.2 COD Sale dalam upaya mengetahui keefektivitasan penggunaan fitur Shopee COD di STIE Dharma Agung. Data yang digunakan dalam penelitian ini diperoleh dari 79 responden yang merupakan mahasiswa STIE Dharma Agung Indonesia. Teknik analisis data yang digunakan adalah menggunakan metode kuantitatif dan menggunakan pendekatan EPIC Model. Dimana indikatornya adalah empati, persuasi, dampak dan komunikasi. Hasil penelitian dengan metode kuantitatif menunjukkan bahwa variabel Brand Ambassador (0,675) lebih berpengaruh dibandingkan variabel Efektivitas Iklan (0,086). Sedangkan analisis EPIC masing-masing indikator adalah empati= 4,19, persuasi= 4,30, dampak= 4,48, komunikasi= 4,46. Dari keempat indikator yang diteliti, jika dimasukkan ke dalam skala efektivitas, maka hasil analisis keempat indikator tersebut berada pada rentang sangat efektif. Nilai EPIC rate yang merupakan nilai rata-rata keempat variabel berada pada angka 4,36. Nilai ini berada pada rentang sangat efektif pada rentang skala efektivitas.
Pengaruh Shopping Lifestyle dan Promosi terhadap Impulse Buying pada Pelanggan Shopee Fitriani, Fitriani; Ramdayani, Rani
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1390

Abstract

The rapid growth of e-commerce in Indonesia has intensified competition among online shopping platforms, encouraging companies to implement strategies that stimulate unplanned consumer purchases. One prominent phenomenon arising from this condition is impulse buying, particularly among university students as active digital consumers. This study aims to examine the influence of shopping lifestyle and promotion on impulse buying behavior among Shopee users who are students of STIE Dharma Agung Indonesia. A quantitative research approach was employed using a survey method. Data were collected through online questionnaires distributed to 76 respondents who met the research criteria. The measurement scale used was a five-point Likert scale. Data analysis was conducted using multiple linear regression analysis supported by validity tests, reliability tests, classical assumption tests, t-tests, F-tests, and coefficient of determination analysis. The results indicate that shopping lifestyle has a positive and significant effect on impulse buying. Promotion also shows a positive and significant influence on impulse buying behavior. Simultaneously, shopping lifestyle and promotion significantly affect impulse buying. The coefficient of determination (R²) value of 0.594 indicates that 59.4% of impulse buying behavior is explained by shopping lifestyle and promotion, while the remaining 40.6% is influenced by other factors not examined in this study. These findings suggest that promotional strategies and consumer shopping lifestyles play an important role in encouraging impulse buying in e-commerce platforms.
Co-Authors Fitriani Fitriani Pangseti, Salamah Puji Rahayu, Nelsyah Nurfadilah Ramadhan, M Hafiz