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All Journal Islamic Review : Jurnal Riset dan Kajian Keislaman Journal of Indonesian Sharia Economics Journal of Islamic enterpreneurship and Management Kifah
Muarif, Ahmad Dalhar
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal of Indonesian Sharia Economics

 1 
Analisis Persepsi Nasabah terhadap Merger Bank Syariah Indonesia Muarif, Ahmad Dalhar; Saifudin, Saifudin
JIOSE: Journal of Indonesian Sharia Economics Vol 1 No 2 (2022): September 2022
Publisher : Fakultas Syariah dan Ekonomi Islam Institut Pesantren Mathali'ul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.033 KB) | DOI: 10.35878/jiose.v1i2.498

Abstract

The announcement of the merger of Bank Syariah Indonesia caused customers to ask questions about various problems that overshadowed it, including problems with the future of the bank, products, services and other facilities. This study was conducted to reveal how the customer's perception of the merger of Indonesian Sharia Banks in Pati Regency with the aim of knowing the customer's perception of the merger of Indonesian Sharia Banks in Pati Regency. This research is a descriptive qualitative research with data taken from questionnaires and interviews. The analysis model uses the Miles and Huberman model with the results that the customer's positive perception of this merger is to support Islamic economic growth in the banking sector, because it is sharia / interest free, there are no service difficulties, states that they remain a customer of Bank Syariah Indonesia and the negative perception of this merger is all offices are located far away and have difficulty in service.
Minat Masyarakat Muslim terhadap Jasa Bank Syariah Perspektif Bank Syariah dan Perilaku Masyarakat Muarif, Ahmad Dalhar; Wakhrodi, Wakhrodi
JIOSE: Journal of Indonesian Sharia Economics Vol 3 No 2 (2024): September 2024
Publisher : Fakultas Syariah dan Ekonomi Islam Institut Pesantren Mathali'ul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/jiose.v3i2.1307

Abstract

Indonesia is an ideal market for Islamic banking because the majority of the population is Muslim. Only 6.63% of the total national banking assets were owned by Islamic banks in Indonesia in 2022. This shows that people are not too interested in using Islamic bank services. This research is qualitative research that uses a case study approach. Data collected from interviews with a hundred randomly selected people. The purpose of this study is to determine the level of public demand for Islamic banks based on the perspective of Islamic banks (marketing mix) and community behavior. The results of the study show that factors related to Islamic banks include the lack of office networks and promotions that make Muslims not use their services. In addition, personal and social factors are also the most important factors in influencing people's behavior. The study recommends Islamic banks to create marketing policies that are appropriate to the Muslim community.
Co-Authors Asmani, Jamal Ma'mur Kamilah, Sakhowatin Miskiyyah, Millatul Rohman, Ahmad Mutawakkilir Saifudin Saifudin Wakhrodi, Wakhrodi