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All Journal Teknologi dan Kejuruan: Jurnal teknologi, Kejuruan dan Pengajarannya Journal on Education EDUKATIF : JURNAL ILMU PENDIDIKAN Academy of Education Journal Jurnal Pengabdian Masyarakat Fakultas Teknik: Jurnal Abditek Innovative: Journal Of Social Science Research
Armandari, Mari Okatini
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Humanities Computer Science & IT Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Innovative: Journal Of Social Science Research

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Hubungan Media Sosial Instagram dengan Minat Konsumen Menggunakan Jasa Hair Stylist Mahasiswa Zaeny, Lia Laelliyah; Armandari, Mari Okatini; Ambarwati, Neneng Siti Silfi
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20454

Abstract

This study aims to determine the relationship between Instagram social media usage and consumer interest in hairstylist services from students at Jakarta State University. The background of this research is based on the increasing development of information technology, particularly the use of social media as an effective digital promotional tool. The method used was a quantitative approach with a correlational survey technique. The sample in this study consisted of 100 respondents who were active followers of Instagram accounts of students providing hairdressing services, selected through purposive sampling. The research instrument was an online questionnaire with a Likert scale that included indicators of context, connection, communication, and collaboration for the Instagram variable, and indicators of interest, income, access, and qualifications for the consumer interest variable.The results of the Pearson product-moment correlation test showed a very strong relationship between Instagram usage and consumer interest, with a correlation coefficient of 0.816. This demonstrates that the more optimal the use of Instagram social media, the higher the consumer interest in student hairstylist services. Context and communication indicators were the dominant aspects that shaped interest, through the presentation of attractive portfolios and direct interactions such as direct messages and comments. This study emphasizes the importance of digital content and communication strategies in attracting market interest, particularly in the beauty services industry
UJI KELAYAKAN LIP BALM BERBASIS EKSTRAK BUAH MENTIMUN (CUCUMIS SATIVUS L.) DITINJAU DARI KARAKTERISTIK FISIK DAN STABILITAS Fitria, Alfi Nur; Armandari, Mari Okatini; Ambarwati, Neneng Siti Silfi
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20640

Abstract

Dry and chapped lips are a common problem caused by environmental factors such as extreme weather and UV exposure. The use of natural lip balm such as cucumber (Cucumis Sativus L.) which is rich in antioxidants and water content is a safe alternative to overcome this problem. The purpose of this study was to determine the feasibility of making lip balm based on cucumber (Cucumis Sativus L.) fruit extract in terms of its physical characteristics and stability. This research method was experimental. Cucumber fruit was macerated with virgin coconut oil (VCO) for 7 days. The results of the homogeneity test showed that the lip balm preparation was homogeneous with a pH of 5.07–7.30 which met SNI 16-4399-1996. The lip balm formulation obtained a spreadability of 3.23–3.53 cm and an adhesive strength of more than 10 seconds which indicated that the results had met the test requirements. However, the melting point test did not meet the test requirements with results of 47°C–48.5°C. In the stability test, there was no change in color, texture, aroma, and form of the preparation during the 28-day storage period with two temperature conditions of 25°C and 40°C. The conclusion of the results of this study shows that the formulation of cucumber fruit extract-based lip balm preparations meets the Indonesian National Standard (SNI) for lip balm preparations, both in terms of organoleptics, homogeneity, pH, and stability. However, the evaluation results show that the melting point of the preparation is still below the expected range, so it is necessary to optimize the composition of ingredients or manufacturing methods in future studies to increase the overall melting point.
Co-Authors Amanda, Kerin Nadila Fitria, Alfi Nur Gustanto, Zefanya Christy Hidajatulloh, Audrey Febrina Nabillah, Naflah Lutfi Neneng Siti Silfi Ambarwati Nurina Ayuningtyas, Nurina NURUL HIDAYAH Triraharja, Shirley Gemilang Zaeny, Lia Laelliyah Zahira, Alya Juwita