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All Journal Account : Jurnal Akuntansi, Keuangan dan Perbankan Jurnal Ilmu Manajemen
Lie, Adek
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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KINERJA PEMASARAN : PERCAYA TAKHAYUL DENGAN NAMA BISNIS Gazali, Immanuel; Adek, Adek; Suryadiputra, Siska
Jurnal Ilmu Manajemen Vol 8, No 2 (2019): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v8i2.1814

Abstract

This study aims to determine the existence of a significant influence between takahyul on business names; there is a significant influence between business names on marketing performance; there is a significant influence between superstition on marketing performance; and the existence of a significant influence of superstition influences marketing performance by moderating business names.This type of research uses quantitative and descriptive, the aim is to provide or describe a situation or phenomenon that is happening now by using scientific procedures to answer the problem in actual terms. The population is a business name superstitious trust entrepreneur. The total sample of 200 respondents was taken by purposive sampling technique. The data collection method uses a questionnaire. The sample analysis method uses purpose sampling with business criteria having a business name and extending the business name in front of its business location and having an average turnover from 0 to Rp. 3,000,000. per day.The results of this study are that there is a significant influence of business name variables on marketing performance, except superstition on marketing performance
PENGARUH PAJANGAN PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS KONSUMEN TOKO STAR PLASTIK DAN BAHAN KUE BEKASI) Lie, Adek; Gazali, Immanuel
Jurnal Akuntansi Keuangan dan Perbankan Vol 5, No 2 (2018): Account Vol 5 No 2 Desember 2018
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.952 KB) | DOI: 10.32722/acc.v5i2.1771

Abstract

ABSTRACT This study aimed to determine the effect of product display and product quality either partially orsimultaneously to purchasing decision at the Star Store- Bekasi. This type of research uses descriptivequantitative approach. The population was customer of The Star Store .The total sample of 30respondents taken by purpose sampling technique. Data collection  method use questionnaire.To findout how much the dependent variable effect on the independent variable was used multiple linearregression analysis. The result showed that Product display (X1) and Product Quality (X2)simultaneouslyhave a significant effect on purchasing decision (Y). While Product display (X1) partially have a significant effect on purchasing decision (Y) and Product quality have not a significant effect on purchasing decision (Y).Keyword;  product quality, product display, purchasing decision  ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh pajangan produk dan kualitas produk baik secaraparsial maupun simultan terhadap keputusan pembelian di toko Star-Bekasi. Jenis penelitianmenggunakan pendekatan kuantitatif deskriptif. Populasi penelitian ini adalah konsumen Toko Star.Sampel penelitiannya  adalah 30 responden yang diambil dengan menggunkan teknik purpose samplingdan metode pengumpulan data menggunakan kuesioner. Untuk mengetahui seberapa besar pengaruhvariable dependen terhadap variabel independen digunakan analisis regresi linear berganda. Hasilpenelitian ini menunjukan Panjangan produk (X1) dan kualitas produk (X2) secara simultanberpengaruh signifikan terhadap keputusan pembelian (Y). Sedangkan pajangan produk (X1)berpengaruh signifikan terhap keputusan pembelian (Y) dan  kualitas produk (X2) tidak berpengaruhsignifikan terhap keputusan pembelian (Y).  Kata Kunci: Pajangan produk, Kualitas produk dan keputusan pembelian.
Co-Authors Gazali, Immanuel Suryadiputra, Siska