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Rahardja, Anita
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Documenting The Richness of Indonesia Through The Cultural Color of Sumatera’s Traditional Textile and Culinary Product Purbasari, Mita; Rahardja, Anita
Humaniora Vol 7, No 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3517

Abstract

Analysis of cultural color was an approach to a better understanding color from cultural stand point, unlike the others color studies which looked at the psychological aspect of color. Johannes Itten?s theory of color served as a thinking base in this study. The theory was reflected in the cultures of Indonesia and represented by island of Sumatera (Aceh Darussalam, Medan, Padang, Bengkulu, Palembang, and Lampung). The scope of the subject matters was limited to traditional textile products such as traditional costumes, bridal apparel, and culinary. The textile products were chosen because they became reflection of a culture whose place was close to society and this color became the its own identity. The research method was qualitative that consisted of doing literature study, interviewing experts (historians and artists), and visiting cultural centers especially the ones associated with textile and culinary product. The result of this study is presented in the form of morphological matrix on cultural color. The matrix of analysis is supported with arguments and a classroom experiment, which allows students to use, cultivate, and maximize the method of applying color in visual communication to achieve harmony and contrast. 
Basic Design is Indeed for Expert Rahardja, Anita; Adiwijaya, D. Rio
Humaniora Vol 2, No 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3138

Abstract

This article would argue that basic design in undergraduate design study is equally significant in both freshmen as well as senior years (when projects of simulated professional practice tend to regard contexts as more significant than visual itself). It will be shown that basic design plays a profound role throughout the whole education setting, from lectures, form-creation process, to design criticism and assessments. It even expands its worth into sphere of professional practice, as long as form analysis and form-making ability are still demanded as a vital part of designer?s set of competencies. For how could visual analytic or consideration become less important than e.g. marketing, since designer becomes designer, if and only if he/she has certain competence in visual instead of academic-grade marketing? More after, this brief inquiry employs the method of literary study in conjunction with direct and indirect observation through the internet concerning design education and its practice, followed by critical reflections. The outcome of this study would be a firm recommendation for basic design engagement through the whole education years, since its descriptive-generative functions of visual are yet highly relevant, for they lie at the very core of visual communication design discipline itself. 
Co-Authors Adiwijaya, D. Rio Mita Purbasari, Mita