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All Journal Humaniora Business Economic, Communication, and Social Sciences Journal (BECOSS)
Limano, Ferric
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Developing Ways of Thinking in Society Using Online Video: A Case of Sexy Killers Video Limano, Ferric
Humaniora Vol 10, No 3 (2019): Humaniora (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v10i3.5750

Abstract

This research aimed to explain the online video, ?Sexy Killers?, to build a way of thinking in society. The problem of this research limited to the role of online video in conveying messages that could build positivity in the community. It had a focus on how much the impact of online video could affect the way of thinking in society by using online video ?Sexy Killers? and looked at the responses of the audience?s comments after receiving the message contained in this video. The method used in the research was a qualitative method documentation that the researcher would document any opinion in column comments by giving the right impression that had obtained positive (build) and negative. The results of this research are the video ?Sexy Killers? has succeeded in design online video recommendations that can build a way of thinking in a society that has a positive impact. 
The Principle of Asymmetry Aesthetic in Cinematography Limano, Ferric
Humaniora Vol 9, No 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4267

Abstract

The research showed the principle of asymmetry having a grasp of aesthetic in cinematography. It was needed the understanding of conceptual tools in filming, not only the physical tools. With this principle, the research presented the recommendations in practice that could be applied better in visual for the audience.Methods used in this research was qualitative descriptive. There was a connection of the principle asymmetry with object research (conceptual tools in cinematography) included; frame, light and color, lens, movement, texture, establishing, and point of view with comparison with symmetry principle, then simulate with 3D (three dimensional) editor. The result of this research is people can apply this principle to experience the constant that added the aesthetic in the film with hope to give advantages to the Indonesian movie industry.
Optimizing SMEs Through Digital Design for Sustainable Industrial Development Limano, Ferric
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 2 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i2.11690

Abstract

SMEs (Small and Medium Enterprises) are the pillars of Indonesia's economy, as evidenced by their significant contribution to the country's gross domestic product. The digital disruption era, particularly during the pandemic, has necessitated changes in product development and marketing strategies for SMEs, pushing them towards digital approaches. This research aims to study the application of digital design in branding and digital marketing strategies by SMEs, providing recommendations based on the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). The qualitative research method utilized data from two product samples: Maicih (Food) and Compass (Fashion). In the case of Maicih, engagement was built through a viral snack brand known for its unique spicy flavors, enjoyed socially. The brand's social media, featuring the tagline "cerita emak" (mother's stories), helped foster interaction and drive traffic to online marketplaces. For Compass, the focus was on building a sneaker community, facilitating buying and selling within the community, and fostering emotional connections through collaborations. This study encompasses market analysis, brand design, and the digital development and implementation process. SMEs that can adapt and sustain themselves can address the sustainability goal: "Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.”
Synthesizing Jakarta City’s Local Wisdom: Reimagining Sidewalks with an Emotional Design and Sustainability Approach Limano, Ferric
Humaniora Vol. 15 No. 1 (2024): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v15i1.11583

Abstract

The research objective was to design sidewalks as walking facilities and public spaces, considering comfort, safety, cleanliness, and functionality for Jakarta’s residents. The city of Jakarta, as a megapolitan center, hosted various societal activities. The high mobility of Jakarta’s population led to busy sidewalk activities, especially walking, regulated by the Director General of Highways’ guidelines. Walking could help reduce pollution, with Jakarta having the worst pollution in 2023. The research problem, based on 360-degree Google Maps images of sidewalks, was that sidewalks serve not only as footpaths but also as public gathering spaces. The qualitative research method examined digital data on sidewalk use in Jakarta (west, central, south, east, and north). The design process incorporated emotional design (visceral, behavioral, reflective) and three dimensions of sustainability (The Overlapping Spheres Model of Triple Bottom Line/TBL). The result is a 3D sidewalk model using emotional and sustainability design approaches. Synthesis of emotional design interprets visceral (sensory), behavioral (habits), and reflective (values) levels. Synthesis of sustainability includes environmental, social, and economic dimensions, focusing on air quality, water management, and energy efficiency. Social and economic aspects aim to meet Jakarta residents’ basic needs. Ultimately, these recommendations aim to make cities and neighborhoods inclusive, safe, resilient, and sustainable. However, the research is limited to design recommendations without direct implementation. Further research or implementation is needed to address these challenges and ensure Jakarta residents’ future well-being.
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