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All Journal Jurnal Ilmiah Ekonomi Islam JURNAL MANAJEMEN BISNIS
Hukama, Adhan
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Economics, Econometrics & Finance Social Sciences

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ANALISIS BAURAN PEMASARAN DAN FAKTOR SOSIAL TERHADAP KEPUTUSAN MAHASISWA MEMILIH FAKULTAS NON KEDOKTERAN UNIVERSITAS XYZ Hukama, Adhan
JURNAL MANAJEMEN BISNIS Vol 6 No 2 (2019): September - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.647 KB) | DOI: 10.33096/jmb.v6i2.212

Abstract

This study aimed to determine the effect of the marketing mix and social factors on the decision of the students who chose the Faculty of Medicine, University Non-XYZ. This type of research is explanatory research with a quantitative approach. Proportional sampling using stratified random sampling of 250 respondents using multiple linear regression analysis techniques. The results showed that the variables of product, pricing and social factors positive and significant impact on the decision-making college students of the Faculty of Medicine, University Non-XYZ. Two other variables, location, and promotion of positive and not significant. While physical evidence and no significant negative effect on a student's decision lecture at the University of XYZ.
Peran Mediasi Customer Satisfaction Pada Pengaruh Service Convenience Dan Religious Motive Terhadap Word Of Mouth Nasabah Bank Syari’ah Hukama, Adhan
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.10897

Abstract

This research focuses on studying how service convenience and religious motives influence word of mouth and whether customer satisfaction mediates service convenience and religious motives on word of mouth of Syari'ah Bank customers in DKI Jakarta and West Java. A total of 119 respondents were involved in this research. In this research, the data analysis method used is Structural Equation Modeling-Partial Least Squares (SEM-PLS). This research revealed religious motives and service convenience on customer satisfaction. Apart from that, religious motives influence word of mouth. Meanwhile, service convenience has no effect on customer satisfaction. The results of mediation testing in this research show that customer satisfaction is proven to be able to mediate the influence of service convenience and religious motives on word of mouth of Syari'ah Bank customers.
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