Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Arthavidya Jurnal Ilmiah Ekonomi
', Setiyawan
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
MEMBANGUN CITRA KAMPUS MELALUI KEPUASAN MAHASISWA BERDASARKAN KUALITAS LAYANAN ', Setiyawan
Arthavidya Jurnal Ilmiah Ekonomi Vol 18 No 2 (2016)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.496 KB) | DOI: 10.37303/a.v18i2.2

Abstract

Abstract: Various attempts were made to build University image andone of them is to provide a great quality service for students, so cancreate a trustful campus image through student satisfaction. Qualityservices such as direct evidence, reliability, responsiveness, assurance,and empathy that given to students are a powerful benefits for easinessand convenience obtained service. Meanwhile, campus image suchas corporate image, user image, and product image with mediatingvariables satisfaction regarding product expectation and value. Thisresearch shows that direct effect of service quality in campus imageIt means that provided quality service standard can exceed customerexpectations so it can increase campus image, and student satisfactionvariable can not be used as intervening variable. It means that studentsatisfaction variable has not been able to strengthen (moderating)relationship between service quality and campus image.Key words: Quality services, Campus image and Satisfaction.
PENGARUH“CUES” DALAM KEPUTUSAN PEMBELIAN SMARTPHONE (STUDI PADA MAHASISWA STIE MALANGKUÇEÇWARA MALANG) ', Setiyawan
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 1 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v17i1.22

Abstract

Consumers always use quality cues to predict attributes they want touse in product (Smartphone). This study used indirect extrinsic cues (X1) topurchase decision (Y) through quality perception (Z) pathway track model. Thefirst pathway is direct influence of extrinsic cues (X1) and intrinsic cues (X2) toquality perception. The second pathway from track analysis model is directinfluence and indirect extrinsic cues (X1) and intrinsic cues (X2) throughpurchase decision (Y).This study result shows that intrinsic cues variable did notaffect the decision of buying Smartphone through quality perception. It meansthat consumer sometimes can not evaluate cues accurately related to qualityassessment in post-purchasing evaluation due to misinterpret or limitation ofaccessing product information. Extrinsic cues positively affect purchasingdecision in buying Smartphone through quality perception due to increasing thequality perception in consumer assessment about overall product eminence willhave big impact in interest extrinsic of consumers who will buy Smartphoneproduct. Consumers perception about purchasing quality is based on qualitycues.Keywords: Extrinsic Cues, Intrinsic Cues, Purchase decision
Co-Authors