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Tedjo, Esther
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Economics, Econometrics & Finance

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PENERAPAN STRATEGI VALUE PRICING PADA PERUSAHAAN Tedjo, Esther
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 1 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.044 KB) | DOI: 10.37303/a.v17i1.26

Abstract

Choosing a pricing objective and associated strategy is animportant function or the business owner and integral part of thebusiness plan. The important of strategy of pricing is how the companyreach their goal or profit what their want. The fact that all customerswant good products and no customers want to overpay. Regardless ofthe product category, it is the customers’ perception of value that willdetermine which vendor gets their business. For this reason, it isimportant for companies who make and price products to understandhow much their products are worth.Kata Kunci : Value pricing, Strategic, Price, EDLP, HLP
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