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All Journal Arthavidya Jurnal Ilmiah Ekonomi
Putri, Inggrid Wiono
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Economics, Econometrics & Finance

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DAMPAK FAST FOOD ADVERTISING TERHADAP PERILAKU KONSUMTIF ANAK-ANAK Putri, Inggrid Wiono
Arthavidya Jurnal Ilmiah Ekonomi Vol 19 No 1 (2017)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.021 KB) | DOI: 10.37303/a.v19i1.68

Abstract

AbstractChildren is the first target market for fast food company. Fast food advertising is offer several kind of fast food like pizza, fried chicken, hamburger, and many more. They make attractive advertising with many toys and cartoon characters. It’s reacts to children’s tendency to become consumtif to consume fast food which leads them to overweight and obesity problem. This problem can be solved with several tactics from parents, government, and community.Keywords : fastfood, obesity, advertising, children, social media
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