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Implementasi Balanced Scorecard pada Unit Usaha Kecil Menengah: Studi Kasus sebuah Restoran di Jakarta Widaningrum, Dyah Lestari; Kabul, Ivanaldy
ComTech: Computer, Mathematics and Engineering Applications Vol 5, No 2 (2014): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v5i2.2359

Abstract

Increasing competition requires companies both large and small, to be more productive and innovative, therefore, companies need to be supported by an effective performance measurement system. In this research, the implementation of a balanced scorecard in SMEs engaged in the management of a restaurant, for a chance to be more superior and to compete amid the rapid development of the restaurant sector. Strategic map based on four perspective of Balanced Scorecard was defined, completed with agreement of strategic objective and measurement. This implementation give evidence that even with many limitations on SMEs, they have developed balanced scorecard, with adjustment based on condition for strategic objective performance indicator, so this performance measurement evaluation process is applicable and able to achieve the main objective, to provide information for continuous improvement process.
Fame-Led to Sympathy: Content Analysis of Felicya Angelista’s Statement Related to the Israeli-Palestinian Conflict Using Roland Barthes Semiotic Approach Mony, Husen; Kabul, Ivanaldy; Yudistia, Angkie; Lestari, Nurhajati
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.1017

Abstract

The video of Felicya Angelista discussing the Israeli-Palestinian conflict sparked controversy, with criticism directed at her for seemingly supporting Israel. The use of the word "war" without context and footage of Hamas attacking Israeli citizens contributed to this backlash, leading to calls to boycott Scarlett products. This research, utilizing Roland Barthes’ Semiotic Theory, aimed to analyze the denotation, connotation, and myths within the video's text, assessing its impact on Felicya's reputation and Scarlett products. Qualitative content analysis was conducted using data from Felicya's Instagram videos, netizen comments, and online news reports. The findings revealed denotatively that Felicya is crying and wiping her tears, Israeli civilians attacked by Hamas, and Felicya stood on humanity and peace. The denotational meanings were Felicya expressed sadness for the victims especially parents and children, and Felicya appearing neutral. However, connotatively, she was perceived to support Israel. Myths surrounding the expression of sadness, artists' involvement in the conflict, and the conflict's religious nature were also identified. The video faced criticism from netizens, leading to calls for boycotting Scarlett products due to Felicya's perceived alignment with Israel. In summary, while the video portrayed Felicya's neutrality denotatively, it connotatively suggested support for Israel, contributing to backlash and calls for boycotts.