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Journal : JURNAL ILMU BUDAYA

PROSES MORFOLOGIS JENAMA KOSMETIK KOREA BERBAHASA PRANCIS Rosiana, Agnes Andryani; Pratama, Dian Agustina; Satiakemala, Silvi
JURNAL ILMU BUDAYA Vol. 11 No. 1 (2023): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v11i1.25370

Abstract

This study aims to describe the morphological process of South Korean cosmetics brand names in French. The data of this study are South Korean cosmetic brand commonly found in shopping centers (malls) and online shopping applications (e-commerce). The instrument used in this study was the human instrument or the researcher himself based on the theory of word formation in French. The data is then collected, grouped and analyzed. The results showed that there were several brands of South Korean cosmetics in French that were circulating in the community. In writing South Korean cosmetics brands are vulnerable to brands that are not in accordance ortographic and grammar in French.
HETERO-STEREOTYPE DALAM FILM SERI EMILY IN PARIS SEASON 1 Satiakemala, Silvi; Agustina, Dian
JURNAL ILMU BUDAYA Vol. 12 No. 1 (2024): Jurnal IlmuBudaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v12i1.28505

Abstract

This research aims to describe the hetero-stereotypes that appear in the film series "Emily in Paris" Season 1. The romantic comedy film series Emily in Paris Season 1 raises inaccurate cultural stereotypes about groups of French society who come from other social groups. Hetero-stereotype is a form of cultural stereotype. Hetero-stereotype refers to stereotypes that are held related to other groups. Hetero-stereotype refers to a group's perception of the traits, characteristics, or values of members of another group with a tendency to define other people as having rigid ethnic characteristics and generalize about other groups (Pastor: 2013). The method used in this research is descriptive qualitative. The findings of this research gave rise to 2 (two) forms of cultural stereotypes, namely positive and negative hetero-stereotypes.