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All Journal International Journal of Community Service Learning JIFA (Journal of Islamic Finance and Accounting) Jurnal Ilmiah Edunomika (JIE) Penamas: Journal of Community Service Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS JIFA (Journal of Islamic Finance and Accounting)
Devi, Heidy Paramitha
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Penamas: Journal of Community Service

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Peningkatan kualitas pengusaha ultra mikro melalui pelatihan Canva di Kabupaten Ngawi Niken, Niken Nafiatu Rahma; Devi, Heidy Paramitha
Penamas: Journal of Community Service Vol. 3 No. 2 (2023): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v3i2.692

Abstract

Design creativity plays a vital role in the success of ultra-micro businesses. One of them is success in creating a design that suits the business and attracts buyers' interest. One example of a tool for creating designs is using the Canva application. The problem encountered by ultra-micro entrepreneurs in the Ngawi area is that they need to gain skills to provide product information for their business. Therefore, training and assistance are needed to use the Canva application to develop their business. The objectives of this service activity are: (1) increasing the graphic design skills of ultra-micro business actors in the success of their business and (2) increasing consumer interest with the availability of business identities through attractive designs. The methods used in carrying out this activity are initial observation, delivery of material, and practical implementation of Canva. The result of this activity was the implementation of training on using the Canva application with 10 participants who could take part in the training until the end of the event. The participants learned about using the Canva application to improve the quality of ultramicro entrepreneurs and the design skills of business actors.
Pelatihan digital entrepreneurship untuk memasuki pasar virtual: UMKM handycraft Desa Cileng, Kecamatan Poncol, Kabupaten Magetan Widiasmara, Anny; Devi, Heidy Paramitha; Nurhayati, Puji; Aviyanti, Richo Diayan; Taufiq, Abd Rohman; Chairunnisa, Diaz Martha
Penamas: Journal of Community Service Vol. 2 No. 1 (2022): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v2i1.358

Abstract

The increase in the number of MSMEs will not contribute and sustain if MSMEs are not able to compete with the changing times. Internet of Things (IoT) is one form of changing times that has an impact on all aspects, including business. The impact of IoT on business is the shift of business from conventional business to digital business. MSMEs must respond to these business changes, one of which is by changing conventional marketing to digital marketing. The target of this PKM program is a group of MSMEs producing handicrafts in Cileng Village, Magetan which still lacks literacy about marketing and information technology. The purpose of this activity is to increase literacy on marketing strategies and information technology, develop marketing reach, and increase turnover. The method of service is mentoring and training. Mentoring and training related to product photos, making product descriptions using copywriting techniques, and opening an online store. The training program is expected to increase literacy knowledge about digital marketing, expand market reach, and fulfill the desired turnover target.
Co-Authors Anny Widiasmara Aviyanti, Richo Diana Aviyanti, Richo Diayan Chairunnisa, Diaz Martha Niken, Niken Nafiatu Rahma Ningrum, Berlian Kusuma NURHAYATI, PUJI Sri Supatminingsih, Sri Taufiq, Abd Rohman Ubaidillah, Moh. Zami, Moh. Tajuddin Azzam