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Sutarya, I Gede
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Social Sciences

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Strategi Pemasaran Produk Café Batu Jimbar Sanur dalam Meningkatkan Kunjungan Wisatawan Dwi Kristina Aryani, Ni Kadek; Sutarya, I Gede; Laksana, Putu Kussa
PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019)
Publisher : Institut Hindu Dharma Negeri Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.776 KB) | DOI: 10.25078/pba.v4i2.1115

Abstract

Based on this research, Café Batu Jimbar has a pretty good potential but tourists visiting the Café Batu Jimbar are still not optimal because of the intense competition in the culinary field, so that Café Batu Jimbar should be able to face competition by making superior product marketing strategies. So, this research aims to determine the marketing strategy of Café Batu Jimbar Sanur product in increasing tourist visits. The method used in this research is descriptive qualitative and quantitative descriptive methods using descriptive analysis or descriptive statistics. Data collected through observation, interviews, questionnaires, literature study, and documentation. Then the data were analyzed using IFAS and EFAS matrix analysis and SWOT analysis. The results of this study indicate that the products offered at the Café Batu Jimbar are quite diverse, the product marketing strategy used by the Café Batu Jimbar has disadvantages such as the products offered more to foreign tourists, besides that the strengths of Café Batu Jimbar have cooperation with the travel agent so that it helps in increasing tourist visits, as well as unfavorable tourist perceptions of the relatively expensive prices of food and beverage products. Therefore, the marketing strategy of  Café  Batu  Jimbar  Sanur  products  in  increasing  tourist  visits  is  recommended  using alternative strategies that have been formulated in this research.Keywords: Product Café, Marketing Strategy, Tourist Perception 
Strategi Pemasaran Produk Café Batu Jimbar Sanur dalam Meningkatkan Kunjungan Wisatawan Dwi Kristina Aryani, Ni Kadek; Sutarya, I Gede; Laksana, Putu Kussa
PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 2 (2019)
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pba.v4i2.1115

Abstract

Based on this research, Café Batu Jimbar has a pretty good potential but tourists visiting the Café Batu Jimbar are still not optimal because of the intense competition in the culinary field, so that Café Batu Jimbar should be able to face competition by making superior product marketing strategies. So, this research aims to determine the marketing strategy of Café Batu Jimbar Sanur product in increasing tourist visits. The method used in this research is descriptive qualitative and quantitative descriptive methods using descriptive analysis or descriptive statistics. Data collected through observation, interviews, questionnaires, literature study, and documentation. Then the data were analyzed using IFAS and EFAS matrix analysis and SWOT analysis. The results of this study indicate that the products offered at the Café Batu Jimbar are quite diverse, the product marketing strategy used by the Café Batu Jimbar has disadvantages such as the products offered more to foreign tourists, besides that the strengths of Café Batu Jimbar have cooperation with the travel agent so that it helps in increasing tourist visits, as well as unfavorable tourist perceptions of the relatively expensive prices of food and beverage products. Therefore, the marketing strategy of  Café  Batu  Jimbar  Sanur  products  in  increasing  tourist  visits  is  recommended  using alternative strategies that have been formulated in this research.Keywords: Product Café, Marketing Strategy, Tourist Perception 
Keunikan Bali dalam Pariwisata Yoga Sutarya, I Gede
PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Vol 4, No 1 (2019): Agama dalam Pasar Pariwisata
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pba.v4i1.778

Abstract

Pariwisata yoga berkembang di Bali, selain di tempat kelahirannya yoga di India. Pencarian wisman terhadap yoga ke Bali mulai sejak tahun 1970-an dengan membawa guru yoga sendiri. Pada tahun 1980-an, guru-guru yoga lokal mulai terserap menjadi guru yoga untuk wisman. Pencarian wisman terhadap yoga ke Bali menimbulkan masalah penelitian tentang potensi, keunikan dan pengembangan produk yoga. Pertanyaan penelitian ini dibahas dengan teori motivasi, teori produk planning dan teori kepuasan. Data dikumpulkan dengan wawancara mendalam dan kuesioner. Data yang dikumpulkan ini dianalisis secara kualitatif. Hasil penelitian menunjukkan bahwa Bali memiliki potensi yoga yang berkembang pada keunikannya yang berbasis budaya dan etnik Bali. Kepuasan wisman terhadap produk yoga di Bali tertinggi terletak pada budaya dan etnik. Karena itu, pengembangan produk yoga di Bali harus berbasis kepada budaya dan etnik Bali sehingga bisa menjadi daya tarik wisman ke Bali. Daya tarik yang berupa keunikan budaya dan etnik ini menjadi pembeda daripada pariwisata yoga di Bali, dengan pariwisata yoga di tempat-tempat lainnya di dunia.Kata Kunci: Pariwisata Yoga, Keunikan, Pengembangan Produk
Co-Authors Dwi Kristina Aryani, Ni Kadek Laksana, Putu Kussa