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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Specta Journal of Technology Jurnal Administrasi Terapan
Saleky, Saul Ronald Jacob
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Social Sciences

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Green Life Style Sebagai Mediator Ecoliteracy dan Green Product Knowledge Terhadap Keputusan Pembelian Konsumen di Kota Ambon Saleky, Saul Ronald Jacob; Souisa, Wendy
SPECTA Journal of Technology Vol 1 No 2 (2017): SPECTA Journal of Technology
Publisher : LPPM ITK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35718/specta.v1i2.76

Abstract

To meet the needs and desires, consumers make decisions on the purchase of certain products. In making decisions, consumers are affected and consider many factors. This study aims to examine and analyze the effect of ecoliteracy and green product knowledge to the green lifestyle and purchasing decisions, either directly or indirectly. These results indicate that all independent variables have an effect on the dependent variable. Eco-literacy and green product knowledge have a direct influence on the green lifestyle and purchasing decisions. Furthermore, green lifestyle has a direct influence on consumer purchasing decisions in Ambon City. Similarly eco-literacy and green product knowledge has no direct influence on purchasing decisions through a green lifestyle. These results indicate that the directly effect of eco-literacy and green product knowledge was greater than the indirectly effect of through a green lifestyle. This means that the consumer's decision to buy a green product is more influenced by eco-literacy and green product knowledge than green lifestyle. Therefore, in order to encourage consumers more broadly to make purchases of green product, it would be better and easier for marketers and or manufacturers to enhance the eco-literacy and green product knowledge of the consumer.
Pengetahuan, Persepsi dan Sikap Generasi Muda Tentang Perubahan Iklim dan Pengaruhnya Terhadap Niat Perilaku Pro-Lingkungan Harmuningsih, Dian; Saleky, Saul Ronald Jacob
SPECTA Journal of Technology Vol 1 No 3 (2017): SPECTA Journal of Technology
Publisher : LPPM ITK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35718/specta.v1i3.84

Abstract

Climate change continues to occur and have an impact for the survival of mankind. Climate change is not only a natural phenomenon, but also includes contributions from the behavior of the human. Hence need for awareness and goodwill of all parties, especially the young generation, to reduce the impact of climate change. This study aimed to analyze the influence of factors of knowledge, perception and attitude towards pro-environmental behavior intention of the young generation. By using multiple regression analysis, the results of this study show that the factor of knowledge, perceptions and attitudes about climate change have a positive influence and significant to pro-environmental behavior intention of the young generation. Furthermore, of these factors, the perceptions of the climate change are factors that have a more dominant influence on the intention proenvironmental behavior of the young generation. Thus, in order to further grow and develop the intention of young people to behave in a pro-environment, for they need to be given opportunities and greater access to resources and information channels to increase their knowledge related to environmental strategic issues, especially climate change and its impacts, so with the knowledge that will shape their perceptions better on climate change and, in turn, will form a more empathetic attitude. For that, the one way can be used is to empower organizations where they are working as a means to increase knowledge, shape perceptions and attitudes and arouse their intentions to behave pro-environment, through the activity of an organized, planned and organized.
ANTESEDEN LOYALITAS PELANGGAN DOMESTIK GARUDA INDONESIA DI KOTA AMBON Saleky, Saul Ronald Jacob
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 4 No 1 (2017): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v4i1.3134

Abstract

Penelitian ini bertujuan untuk menganalisis anteseden yang berpengaruh terhadap loyalitas pelanggan Garuda Indonesia pada rute domestik di Kota Ambon, Data dikumpulkan menggunakan kuesioner yang dibagikan kepada 135 orang pelanggan yang menggunakan penerbangan Garuda Indonesia dari dan ke Ambon. Data yang dikumpulkan selanjutnya diolah dan dihitung menggunakan SPSS 21 dan selanjutnya dianalisis menggunakan analisis regresi. Hasilnya menunjukan variabel kuaitas layanan berpengaruh positif dan signifikan baik secara langsung maupun tidak langsung terhadap komitmen, kepercayaan, dan loyalitas pelanggan Garuda Indonesia. Selanjutnya, variabel kepercayaan juga berpengaruh positif dan signifikan baik secara langsung maupun tidak langsung terhadap komitmen dan loyalitas pelanggan Garuda Indonesia. Demikian pula variabel komitmen pelanggan memiliki pengaruh yang positif dan signifikan terhadap loyalitas pelanggan Garuda Indonesia. Selanjutnya, dari hasil tersebut penelitian ini merekomendasikan agar dalam usaha untuk membangun kepercayaan, komitmen dan loyalitas, Garuda Indonesia hendaknya dapat terus meningkatkan pelayanan yang berkualitas secara terus-menerus di masa mendatang
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN RUTE DOMESTIK GARUDA INDONESIA DI KOTA AMBON Saleky, Saul Ronald Jacob
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 4 No 2 (2017): Jurnal Minds Vol. 4, No. 2, 2017
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v4i2.4147

Abstract

This study aims to analyze the effect of service quality on customer satisfaction of Garuda Indonesia flight service on domestic route in Ambon City. Data are collected using questionnaires distributed to 135 customers who use Garuda Indonesia flight to and from Ambon. The data collected was further processed and calculated using SPSS 21 and then analyzed using regression analysis. The result shows that service quality’s factors have positive and significant influence to Garuda Indonesia customer satisfaction on domestic flight route to and from Ambon. Furthermore, the results of this study recommend that in an effort to improve customer satisfaction, the management of Garuda Indonesia can continue to improve quality services continuously in the future.
PENGARUH LOKASI USAHA TERHADAP MINAT PEMBELIAN KONSUMEN Jamlean, Sartika; Saleky, Saul Ronald Jacob; Pattipeilohy, Victor R.
Jurnal Administrasi Terapan Vol. 1 (2022): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v1i1.1786

Abstract

This study aims to analyze the effect of business location on consumer purchase intentions in Ambon City. For this reason, data was collected by means of questionnaires which were distributed to 100 sample people who were determined conventionally. Research data analysis was carried out using Simple Regression Analysis. The results of the analysis show that the business location has an influence of 99.1% while the remaining 0.9% is influenced by other variables that are not included in this study
PENGARUH KUALITAS PELAYANAN PUBLIK TERHADAP KEPUASAN MASYARAKAT DI KECAMATAN SALAHUTU KABUPATEN MALUKU TENGAH Amba, Natalia; Saleky, Saul Ronald Jacob; Sahertian, Olivia Laura
Jurnal Administrasi Terapan Vol. 2 No. 1 (2023): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i1.1805

Abstract

The quality of public services is all forms of activity carried out by the government in order to meet the expectations of the community. Community satisfaction is the community's response to the evaluation of the perceived discrepancy between expectations and the results obtained. Many factors result in community satisfaction not being met, one of which is the service provided is not of good quality such as employees not treating the community well, available infrastructure is inadequate, there is no certainty of time and cost in the service process, still discriminating between communities in providing services, and employees are unethical polite and friendly in providing services. This study aims to examine and analyze the effect of public service quality on community satisfaction at the Salahutu District, Central Maluku Regency. 64 respondents were taken as a sample with the requirements of having used the services of the Suli Village Office more than twice and being at least 17 years old. Sampling using purposive sampling technique. The data analysis method used is quantitative analysis, namely validity and reliability tests, classical assumption tests, simple regression analysis, t tests and coefficient determinant tests. Based on the results of the t test and determination coefficient value. it shows that the quality of public services has a positive and significant effect on community satisfaction. From the findings of this study, it shows that the Suli Village Office must continue to improve the quality of public services, this is done in order to maximize community satisfaction because the quality of public services affects community satisfaction.Keywords: quality of public services, community satisfaction
Pengaruh Strategi Pemasaran Terhadap Minat Nasabah Pada PT.Bank Tabungan Negara (Persero) Tbk Kantor Cabang Ambon Leuhena, Christin M; Tanihatu, Maudy Marla; Saleky, Saul Ronald Jacob
Jurnal Administrasi Terapan Vol. 2 No. 2 (2023): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i2.2081

Abstract

This research was conducted to examine the marketing strategies of BTN Bank Ambon Branch Office in attracting customers to saving money. The research to know determine the effect of marketing strategies (service marketing mix) positively and significantly of customer interest. In this research used eight independent variables namely product, price, place, promotion, people, physical evidence, process, customer services and dependent variable namely customer interest. The research is quantitative research with the object is the bank’s regular customers who use other types of savings than batara saving product. The method used in sampling is purposive sampling. Questionnaire was used fot data collection. Data analysis techniques used respondents’ description analysis, variable description analysis, validity test, reliability test, multiple regression analysis and hypothesis testing. The results of research processed by computer application show that the R square value 0,524 means 52,4% customer interest is influenced by marketing strategies while the rest is 47,6% influenced by other variables not discussed in this research. The results of the simultaneous test or the F test show that the significance value of 0,000 F table 2,126. Based on the results of the research above, it can be concluded that partially using the T test, the variables that have a positive and significant effect on customer interest are the price and promotion. The variables that have a positive but not significant effect on customer interest are product, people, physical evidence, process, and customer services. The variables that has a negative effect on customer interest is place variable. While simultaneously has a positive and significant effect of customer interest. The suggestion in this research is to further increase the place variable as a negative variable and attention to the price and promotion variables as the most dominant variables affecting customer interest so that it can increase customer interest. Key words: marketing strategies, product, price, place, promotion, people, physical evidence, process, customer services and customer interest.
PENGARUH HARGA TERHADAP MINAT BELI SKINCARE MS GLOW: (STUDI KASUS PADA MAHASISWA PROGRAM STUDI SARJANA TERAPAN ADMINISTRASI BISNIS POLITEKNIK NEGERI AMBON) Sopakua, Femilia Christin; Tanihatu, Maudy Marla; Saleky, Saul Ronald Jacob; Titioka, Stenly Ronaldo
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2909

Abstract

ABSTRACTThe beauty business, including skincare, is increasingly becoming a trend today. One such example is MS Glow skincare, a local brand known for its good quality, especially regarding health and safety in usage. However, the phenomenon observed is that this skincare has not been able to reach all market segments due to its relatively high price. One of the segments facing purchasing challenges includes students, such as those in the Applied Bachelor's Degree Program in Business Administration, Department of Business Administration, Ambon State Polytechnic. Price is a significant factor contributing to the low purchase interest in MS Glow skincare products. The objective of this study is to determine the effect of price on the purchase interest in MS Glow skincare products among students of the Applied Bachelor's Degree Program in Business Administration, Department of Business Administration, Ambon State Polytechnic. A sample of 79 respondents was taken using probability sampling with a purposive sampling approach, where respondents selected must have previously used skincare products. This study uses a simple linear regression analysis method with SPSS software version 22, resulting in the regression equation Y = 4.916 - 0.239X. The hypothesis test results show a "t-value" of 2.769 with a probability of 0.005 (p<0.05), where the regression coefficient for variable X is -0.239. Based on these results, it can be concluded that Price has a negative and significant effect on the Purchase Interest in MS Glow skincare products among students of the Applied Bachelor's Degree Program in Business Administration, Department of Business Administration, Ambon State Polytechnic. Keywords: Price, Purchase Interest
Co-Authors Amba, Natalia Harmuningsih, Dian Jamlean, Sartika Leuhena, Christin M Olivia Laura Sahertian Pattipeilohy, Victor R. Sopakua, Femilia Christin Souisa, Wendy Tanihatu, Maudy Marla Titioka, Stenly Ronaldo