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Saleky, Saul Ronald Jacob
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Environmental Science

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Green Life Style Sebagai Mediator Ecoliteracy dan Green Product Knowledge Terhadap Keputusan Pembelian Konsumen di Kota Ambon Saleky, Saul Ronald Jacob; Souisa, Wendy
SPECTA Journal of Technology Vol 1 No 2 (2017): SPECTA Journal of Technology
Publisher : LPPM ITK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35718/specta.v1i2.76

Abstract

To meet the needs and desires, consumers make decisions on the purchase of certain products. In making decisions, consumers are affected and consider many factors. This study aims to examine and analyze the effect of ecoliteracy and green product knowledge to the green lifestyle and purchasing decisions, either directly or indirectly. These results indicate that all independent variables have an effect on the dependent variable. Eco-literacy and green product knowledge have a direct influence on the green lifestyle and purchasing decisions. Furthermore, green lifestyle has a direct influence on consumer purchasing decisions in Ambon City. Similarly eco-literacy and green product knowledge has no direct influence on purchasing decisions through a green lifestyle. These results indicate that the directly effect of eco-literacy and green product knowledge was greater than the indirectly effect of through a green lifestyle. This means that the consumer's decision to buy a green product is more influenced by eco-literacy and green product knowledge than green lifestyle. Therefore, in order to encourage consumers more broadly to make purchases of green product, it would be better and easier for marketers and or manufacturers to enhance the eco-literacy and green product knowledge of the consumer.
Pengetahuan, Persepsi dan Sikap Generasi Muda Tentang Perubahan Iklim dan Pengaruhnya Terhadap Niat Perilaku Pro-Lingkungan Harmuningsih, Dian; Saleky, Saul Ronald Jacob
SPECTA Journal of Technology Vol 1 No 3 (2017): SPECTA Journal of Technology
Publisher : LPPM ITK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35718/specta.v1i3.84

Abstract

Climate change continues to occur and have an impact for the survival of mankind. Climate change is not only a natural phenomenon, but also includes contributions from the behavior of the human. Hence need for awareness and goodwill of all parties, especially the young generation, to reduce the impact of climate change. This study aimed to analyze the influence of factors of knowledge, perception and attitude towards pro-environmental behavior intention of the young generation. By using multiple regression analysis, the results of this study show that the factor of knowledge, perceptions and attitudes about climate change have a positive influence and significant to pro-environmental behavior intention of the young generation. Furthermore, of these factors, the perceptions of the climate change are factors that have a more dominant influence on the intention proenvironmental behavior of the young generation. Thus, in order to further grow and develop the intention of young people to behave in a pro-environment, for they need to be given opportunities and greater access to resources and information channels to increase their knowledge related to environmental strategic issues, especially climate change and its impacts, so with the knowledge that will shape their perceptions better on climate change and, in turn, will form a more empathetic attitude. For that, the one way can be used is to empower organizations where they are working as a means to increase knowledge, shape perceptions and attitudes and arouse their intentions to behave pro-environment, through the activity of an organized, planned and organized.
Co-Authors Harmuningsih, Dian Souisa, Wendy