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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Specta Journal of Technology
Saleky, Saul Ronald Jacob
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Social Sciences

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Green Life Style Sebagai Mediator Ecoliteracy dan Green Product Knowledge Terhadap Keputusan Pembelian Konsumen di Kota Ambon Saleky, Saul Ronald Jacob; Souisa, Wendy
SPECTA Journal of Technology Vol 1 No 2 (2017): SPECTA Journal of Technology
Publisher : LPPM ITK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35718/specta.v1i2.76

Abstract

To meet the needs and desires, consumers make decisions on the purchase of certain products. In making decisions, consumers are affected and consider many factors. This study aims to examine and analyze the effect of ecoliteracy and green product knowledge to the green lifestyle and purchasing decisions, either directly or indirectly. These results indicate that all independent variables have an effect on the dependent variable. Eco-literacy and green product knowledge have a direct influence on the green lifestyle and purchasing decisions. Furthermore, green lifestyle has a direct influence on consumer purchasing decisions in Ambon City. Similarly eco-literacy and green product knowledge has no direct influence on purchasing decisions through a green lifestyle. These results indicate that the directly effect of eco-literacy and green product knowledge was greater than the indirectly effect of through a green lifestyle. This means that the consumer's decision to buy a green product is more influenced by eco-literacy and green product knowledge than green lifestyle. Therefore, in order to encourage consumers more broadly to make purchases of green product, it would be better and easier for marketers and or manufacturers to enhance the eco-literacy and green product knowledge of the consumer.
Pengetahuan, Persepsi dan Sikap Generasi Muda Tentang Perubahan Iklim dan Pengaruhnya Terhadap Niat Perilaku Pro-Lingkungan Harmuningsih, Dian; Saleky, Saul Ronald Jacob
SPECTA Journal of Technology Vol 1 No 3 (2017): SPECTA Journal of Technology
Publisher : LPPM ITK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35718/specta.v1i3.84

Abstract

Climate change continues to occur and have an impact for the survival of mankind. Climate change is not only a natural phenomenon, but also includes contributions from the behavior of the human. Hence need for awareness and goodwill of all parties, especially the young generation, to reduce the impact of climate change. This study aimed to analyze the influence of factors of knowledge, perception and attitude towards pro-environmental behavior intention of the young generation. By using multiple regression analysis, the results of this study show that the factor of knowledge, perceptions and attitudes about climate change have a positive influence and significant to pro-environmental behavior intention of the young generation. Furthermore, of these factors, the perceptions of the climate change are factors that have a more dominant influence on the intention proenvironmental behavior of the young generation. Thus, in order to further grow and develop the intention of young people to behave in a pro-environment, for they need to be given opportunities and greater access to resources and information channels to increase their knowledge related to environmental strategic issues, especially climate change and its impacts, so with the knowledge that will shape their perceptions better on climate change and, in turn, will form a more empathetic attitude. For that, the one way can be used is to empower organizations where they are working as a means to increase knowledge, shape perceptions and attitudes and arouse their intentions to behave pro-environment, through the activity of an organized, planned and organized.
ANTESEDEN LOYALITAS PELANGGAN DOMESTIK GARUDA INDONESIA DI KOTA AMBON Saleky, Saul Ronald Jacob
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 4 No 1 (2017): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v4i1.3134

Abstract

Penelitian ini bertujuan untuk menganalisis anteseden yang berpengaruh terhadap loyalitas pelanggan Garuda Indonesia pada rute domestik di Kota Ambon, Data dikumpulkan menggunakan kuesioner yang dibagikan kepada 135 orang pelanggan yang menggunakan penerbangan Garuda Indonesia dari dan ke Ambon. Data yang dikumpulkan selanjutnya diolah dan dihitung menggunakan SPSS 21 dan selanjutnya dianalisis menggunakan analisis regresi. Hasilnya menunjukan variabel kuaitas layanan berpengaruh positif dan signifikan baik secara langsung maupun tidak langsung terhadap komitmen, kepercayaan, dan loyalitas pelanggan Garuda Indonesia. Selanjutnya, variabel kepercayaan juga berpengaruh positif dan signifikan baik secara langsung maupun tidak langsung terhadap komitmen dan loyalitas pelanggan Garuda Indonesia. Demikian pula variabel komitmen pelanggan memiliki pengaruh yang positif dan signifikan terhadap loyalitas pelanggan Garuda Indonesia. Selanjutnya, dari hasil tersebut penelitian ini merekomendasikan agar dalam usaha untuk membangun kepercayaan, komitmen dan loyalitas, Garuda Indonesia hendaknya dapat terus meningkatkan pelayanan yang berkualitas secara terus-menerus di masa mendatang
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN RUTE DOMESTIK GARUDA INDONESIA DI KOTA AMBON Saleky, Saul Ronald Jacob
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 4 No 2 (2017): Jurnal Minds Vol. 4, No. 2, 2017
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v4i2.4147

Abstract

This study aims to analyze the effect of service quality on customer satisfaction of Garuda Indonesia flight service on domestic route in Ambon City. Data are collected using questionnaires distributed to 135 customers who use Garuda Indonesia flight to and from Ambon. The data collected was further processed and calculated using SPSS 21 and then analyzed using regression analysis. The result shows that service quality’s factors have positive and significant influence to Garuda Indonesia customer satisfaction on domestic flight route to and from Ambon. Furthermore, the results of this study recommend that in an effort to improve customer satisfaction, the management of Garuda Indonesia can continue to improve quality services continuously in the future.
Co-Authors Harmuningsih, Dian Souisa, Wendy