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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JUSIE (Jurnal Sosial dan Ilmu Ekonomi)
Husni, Erdasti
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Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI BARBERSHOP ‘X’ KOTA PADANG Abdilla, Mohammad; Husni, Erdasti
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 4, No 2 (2018): Volume IV No. 2 April 2018
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v4i2.688

Abstract

This study aims to determine the effect of price perception and service quality partially and simultaneously in Barbershop 'X' Padang city in 2017. The sample of 138 people with purposive sampling technique using Chocran formula. Research data is quantitative scale Likert score 1 - 5 collected by questionnaire. Analysis of data using multiple linear regression using SPSS for windows version 19 program. Before the data processed first tested the validity and reliability test. All indicators of price perceptions, service quality and purchasing decisions are valid because r count > r table = 0.197 and reliable because all values of Cronbach's Alpha > alpha = 0.60. Likewise all the classical assumptions of normality, multicolinearity and heteroscedasticity are met so that research data worthy of use. Multiple linear regression equation Y = 5.276 + 0.427X1 + 0.504X2 + e where service quality is more dominant influence purchasing decision than price perception. The relation of price perceptions, service quality with purchasing decision r = 0.632 (strong) and adjusted R square 0.517 where purchasing decision is explained by price perception and service quality 51.7% and the rest 48.3% influenced by other factors not included in research model. The research hypothesis is partially accepted at 5% significance level because p value 0.026 < 0.05 and p value 0.033 < 0.05 also simultaneously because F arithmetic > F table (43.627 > 3.257Keywords : price perception, service quality and purchase decision
Analisis Model X-Score Zmijewski dalam Memprediksi Financial Distress Pada Industri Barang Konsumsi yang Terdaftar Di Bursa Efek Indonesia Husni, Erdasti
JUSIE (Jurnal Sosial dan Ilmu Ekonomi) Vol. 2 No. 01 (2017): JUSIE (Jurnal Sosial dan Ilmu Ekonomi)
Publisher : Jurusan PIPS FKIP UMMY Solok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36665/jusie.v2i01.110

Abstract

This Study aimed to test the X-Score Model Analysis Zmijewski In Predicting Financial Distress In Manufacturing Company Sector Consumer Goods Industry Listed on the Indonesia Stock Exchange. The population in this study are a Manufacturing Sector Consumer Goods Industry listed in Indonesia Stock Exchange during the period 2011 to 2015 as many as 37 companies. The sample is determined by purposive sampling with criteria for companies listed on the Indonesia Stock Exchange and companies that publish the complete annual financial statements the period 2011 to 2015 as many as 17 companies. Data used is secondary data obtained from www.idx.co.id. The analysis technique used was analysis using bankruptcy prediction model that is Zmijewski X-Score. So its results if its value (<0) or is negative then the company is in good financial condition or no bankruptcy, the Z-smallest value of -4.1519, and the value of Z-Top of -1.2751 and value Average -rata of -2.4763.
Co-Authors Mohammad Abdilla