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Putra, Ebit
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Economics, Econometrics & Finance Social Sciences

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Analysis of Strategic Partnership Strategy to Accelerate the Business Growth of Pertamina Diandra, Didip; Putra, Ebit
JOURNAL OF BUSINESS STUDIES Vol 4, No 1 (2019): Journal of Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

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Abstract

This reseach analyze the strategic partnership strategy to accelerate the business growth of Pertamina, in another word to explain an effect of non-financial performance of Pertamina. The objectives of study is to reveal the current strategic partnership strategy that implemented by Pertamina and to recommend the advance strategic partnership to accelerate their business growth. This research used qualitative research approach and explanatory method which employs both primary data and secondary data to gauge the impacts of strategic partnership onto Pertamina. The result of analysis shows that strategic partnership contributes moderately towards acceleration of the business growth of Pertamina.
Co-Authors Diandra, Didip