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All Journal Journal of Physical Education and Sports Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Pengabdian kepada Masyarakat Nusantara J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI
Prabowo, Arif
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)

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PENGARUH SERVICE QUALITY, PERCEIVED VALUE, TRUST, CUSTOMER SATISFACTION TERHADAP LOYALTY DI PATUNA TOUR & TRAVEL Prabowo, Arif; Mardhiyah, Dien
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 10, No 2 (2023): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v10i2.4515

Abstract

This study examines the effect of service quality, perceived value, trust, and customer satisfaction on loyalty in Patuna Tour & Travel. The data analysis technique used in this study uses a partial least square. The sample used was 360 individual respondents or ex-pilgrims who had, at least twice, used the services of Patuna Tour & Travel in carrying out the Umrah pilgrimage. The results showed that service quality has a positive effect on perceived value, service quality has a positive effect on customer satisfaction, service quality has a positive effect on trust, perceived value has a positive effect on customer satisfaction, perceived value has a positive effect on trust, customer satisfaction has a positive effect on trust, trust has a positive effect positive on loyalty and customer satisfaction does not affect loyalty
Co-Authors Anggara, Oktavianus Cahya Bauw, M Choirul W W Dien Mardhiyah Elfrida Ratnawati Ningtyas, Martha Dwi Sari, Siti Puspita Sulaiman Sulaiman Tommy Soenyoto