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All Journal Jurnal Ekonomi Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Bakti Masyarakat Indonesia Jurnal Manajerial Dan Kewirausahaan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service International Journal of Social Science and Community Service
yusbardini, yusbardini
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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Journal : Journal of Sustainable Community Service

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PENGENALAN PEMASARAN DIGITAL PADA UMKM VEZARA DI PGC, CILILITAN JAKARTA TIMUR Yusbardini, Yusbardini
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i1.581

Abstract

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. Cyberspace is now no longer only able to connect people with devices, but also people with other people throughout the world. It is hoped that the existence of MSMEs will be able to stimulate the economy amidst the current economic slowdown. The use of digital technology-based marketing concepts (digital marketing) gives hope for MSMEs to develop into economic powerhouses. MSME players collaborate on promotional media and digital-based distribution media to gain maximum profits. Currently, almost all MSME businesses or even restaurants and fast food businesses use digital marketing-based promotional media and distribution media. The aim of this PKM is to provide enlightenment for the progress of MSMEs in the field of marketing by utilizing social media as a means to increase sales
TRAINING ON MEASURING THE FINANCIAL FEASIBILITY OF THE BUSINESS AT MSME RAJUT DENZAA IN LAMPUNG Yusbardini, Yusbardini
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i4.759

Abstract

Feasibility analysis is essential for every MSME (Micro, Small, and Medium Enterprises) as a consideration for whether a business is feasible to continue. The result of financial feasibility analysis is expected to determine whether the business plan is economically profitable or not. The purpose of this service is to provide training on measuring business feasibility at MSME Rajut Denzaa in Jambi. This training aims to help MSME Rajut Denzaa understand whether the business they are running is financially viable. Viable means that the income received from the business exceeds all the costs incurred during its operation. The owner of the MSME must truly understand whether their business is indeed feasible to continue. Lack of knowledge on financial feasibility measurement is the core problem of MSME Rajut Denzaa. Therefore, the PKM Team needs to provide this training to help MSME Rajut Denzaa understand whether their business is feasible to continue or not.
Co-Authors Alexander Alexander, Alexander Awiyah, Desy Nadhya Christine Christine Demetrius, Felix Dra. Nurainun M.M.,Ak Bangun Khairina Natsir, Khairina Lumbantobing, Dionisius Muhammad Tony Nawawi Nur Hidayah Purwanto Purwanto Rashid, Rosmita