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M. Tony Nawawi
Fakultas Ekonomi & Bisnis Universitas Tarumanagara Jakarta Indonesia
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The Factors That Influence Consumer Decisions in Purchasing Products in Alfamart Minimarket in Pinang, a Subdistrict of Tangerang Nawawi, Muhammad Tony; Ikhaz, Muhammad Safiqi
Binus Business Review Vol 6, No 3 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i3.958

Abstract

This study analyzes the factors that influence consumer decisions in purchasing products in Alfamart minimarket in Pinang, a subdistrict of Tangerang. The population in this study is the consumers of householdproducts that is retailed in minimarket Alfamart. The sampling technique used is purposive random sampling and samples are taken from 200 consumers. The purpose of the study is to examine and analyze the factors that may affect consumers decisions in purchasing products on Alfamart mini market. The method of analysis is multiple regression analysis and assumptions test. The validity and reliability test is done by using the help ofSPSS (Statistical Program for Society Science) versus16:00. The analysis shows that all positive significant factors affect consumers decisions in purchasing products and it is evidenced by the significance 0.000<0.05,and the factor of location has no significance as evidenced by the significance value 0.478>0.05 and the value of R Square value 0.369, it means that it is only 36.9% of consumer decisions are influenced by factors of locations.
Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone Nawawi, Muhammad Tony
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 17, No 1 (2016): The Winners Vol. 17 No. 1 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i1.1810

Abstract

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK MAKANAN DAN MINUMAN HALAL DI JAKARTA Nawawi, Muhammad Tony
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 2, No 1 (2018): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v2i1.1662

Abstract

This study aims to determine the effect of variables attitude, subjective norm, perceived behavioral control, and intentions of the decision to buy cosmetic products are safe and lawful to the Moslem in University Tarumanagara.  The analysis used the two-track analysis using SPSS program. The analysis is divided into two: first the decision to buy cosmetic products are safe and the decision to buy a halal cosmetics.  The results of this study is expected to be beneficial for consumers to pay more attention to safety and halal cosmetic products to be purchased. The government is expected to explicitly require the employer to provide information security and halal cosmetic products, due to the legality and certification of halal products will provide protection and ease of purchasing products cosmetic. For Moslem businessman in the presence of security guarantees and halal products, it is hoped will be improve competitiveness and sales.
PENGARUH KUALITAS PELAYANAN DAN FASILITAS PERPUSTAKAAN SEBAGAI PREDIKTOR TERHADAP KEPUASAN CIVITAS AKADEMIKA FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA DI JAKARTA Nawawi, M Tony; Puspitowati, Ida
Jurnal Ekonomi Vol 20, No 2 (2015): July 2015
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v20i2.163

Abstract

In the implementation of the college must be equipped with facilities to support the success of the goal of a college program. One of the facilities to support the success of a university is the provision of a library. The aim of the study was to determine the effectof the services, facilities and library facilities to the satisfaction of visitors to the library. The research method used is non-probability sampling is judgmental sampling is a form of convenience sampling where the population elements are selected based on investigator assessment. The population in this study is the entire academic community untar, while the sample is the economics faculty of the academic community who've been / borrow at the library. While the analysis that will be used multiple regression method . In accordance with the high college library functions required to provide quality services and facilities to meet the needs and expectations of library users. The library as an institution service providers are expected to meet users' satisfaction with the provision of various information resources and providing quality service and complete facilities.
PELATIHAN MANAJEMEN KEUANGAN BAGI PELAKU USAHA UMKM BATIK TRUSMI DI DESA TRUSMI KABUPATEN CIREBON Yusbardini, Yusbardini; Nawawi, M. Tony; Purwanto, Purwanto
Jurnal Bakti Masyarakat Indonesia Vol 1, No 1 (2018): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.33 KB) | DOI: 10.24912/jbmi.v1i1.1887

Abstract

The growth of the batik business in the Trusmi village, Cirebon district has begun to improve. Various types of batik produced ranging from stamped batik, written batik with a variety of patterns and colors have invigorated batik business in Indonesia. The number of new batik business increasingly adds to the existing competition in the Trusmi Village, Cirebon and even in Indonesia in general. Batik craftsmen also must be able to maintain the characteristics, quality of batik, and production technology so that they can produce high quality and attractive batik. However, in the midst of batik development, there are various obstacles that are often faced by batik craftsmen, namely capital and financial management problems, making it difficult for business people to obtain credit / capital from banks. Realizing this, our PKM team conducted activities aimed at providing an understanding of the importance of financial management for MSMEs in order to improve business financial management skills for micro, small, and medium batik business entrepreneurs, namely Trusmi batik in Trusmi village, Preren sub-district, Cirebon regency in order to improve work performance. This activity was carried out using training method. This training method includes interviews, lectures, outreach and documentation. The subjects in the PKM activities are the MSMEs of Trusmi Batik, located in Cirebon, precisely in the village of Trusmi, the center of Trusmi batik craft. At this stage, the intervention results in an increase in financial management skills which include capital planning, management of the money flow, and distribution of profits in addition to the preparation of MSME financial reportsABSTRAK: Pertumbuhan bisnis batik di desa Trusmi kabupaten Cirebon mulai menggeliat.Berbagai macam jenis batik yang dihasilkan dari batik cap, batik tulis dengan beragam corak dan warna telah meramaikan bisnis batik di Indonesia. Banyaknya bermunculan bisnis bisnis batik semakin menambah persaingan yang ada di Desa Trusmi Cirebon maunpun di Indonesia pada umumnya. Para pengrajin batik pun harus bisa mempertahankan ciri , kualitas batik ,dan teknologi berproduksi sehingga bisa menghasilkan batik yang berkualitas dan menarik. Namun di tengah perkembangan batik muncul berbagai kendala yang seringkali dihadapi pengrajin batik yaitu masalah permodalan dan pengelolaan keuangan yang belum baik sehingga menyulitkan para pelaku bisnis dalam perolehan kredit/permodalan dari perbankan.Menyadari hal tersebut,kami tim pkm melakukan kegiatan yang bertujuan untuk memberikan pemahaman tentang pentingnya manajemen keuangan bagi UMKM agar dapat meningkatkan keterampilan manajemen keuangan usaha bagi para pelaku usaha mikro kecil dan menengah batik yaitu batik trusmi di desa Trusmi kecamatan Preren kabupaten Cirebon dalam rangka meningkatkan kinerja usaha.Kegiatan ini dilakukan dengan menggunakan metode pelatihan. Metode pelatihan ini meliputi, wawancara, ceramah, sosialisasi dan dokumentasi, Subyek dalam kegiatan PKM ini adalah para pelaku UMKM Batik Trusmi yang berlokasi di Cirebon tepatnya di desa trusmi pusat kerajinan batik trusmi. Pada tahap ini penyuluhan yang dilakukan adalah peningkatan keterampilan manajemen keuangan yang meliputi perencanaan permodalan,pengelolaan keluar masuknya uang dan pendistribusian laba selain itu dibuatnya laporan keuangan UMKM.
Pengaruh Kualitas Pelayanan Dan Fasilitas Perpustakaan Sebagai Prediktor Terhadap Kepuasan Civitas Akademika Fakultas Ekonomi Universitas Tarumanagara Di Jakarta M Tony Nawawi; Ida Puspitowati
Jurnal Ekonomi Vol. 20 No. 2 (2015): July 2015
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v20i2.163

Abstract

The implementation of college must be equipped with facilities to support the success of the goal of a college program. One of the facilities to support the success of a university is the provision of a library. The aim of the study was to determine the effect of the services, facilities and library facilities on the satisfaction of visitors to the library. The research method used is non-probability sampling is judgmental sampling is a form of convenience sampling where the population elements are selected based on investigator assessment. The population in this study is the entire academic community untar, while the sample is the economics faculty of the academic community who've been/borrow at the library. While the analysis will be used multiple regression method. In accordance with the high college library functions required to provide quality services and facilities to meet the needs and expectations of library users. The library as an institution service provider is expected to meet users' satisfaction with the provision of various information resources and providing quality service and complete facilities.
Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone Muhammad Tony Nawawi
The Winners Vol. 17 No. 1 (2016): The Winners Vol. 17 No. 1 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i1.1810

Abstract

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.
The Factors That Influence Consumer Decisions in Purchasing Products in Alfamart Minimarket in Pinang, a Subdistrict of Tangerang Muhammad Tony Nawawi; Muhammad Safiqi Ikhaz
Binus Business Review Vol. 6 No. 3 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i3.958

Abstract

This study analyzes the factors that influence consumer decisions in purchasing products in Alfamart minimarket in Pinang, a subdistrict of Tangerang. The population in this study is the consumers of householdproducts that is retailed in minimarket Alfamart. The sampling technique used is purposive random sampling and samples are taken from 200 consumers. The purpose of the study is to examine and analyze the factors that may affect consumers decisions in purchasing products on Alfamart mini market. The method of analysis is multiple regression analysis and assumptions test. The validity and reliability test is done by using the help ofSPSS (Statistical Program for Society Science) versus16:00. The analysis shows that all positive significant factors affect consumers decisions in purchasing products and it is evidenced by the significance 0.000<0.05,and the factor of location has no significance as evidenced by the significance value 0.478>0.05 and the value of R Square value 0.369, it means that it is only 36.9% of consumer decisions are influenced by factors of locations.
Pelatihan Strategi Perencanaan Bisnis yang Kompetitif dalam Berwirausaha pada Siswa SMA Nur Hidayah; M.Tony Nawawi
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 3 (2021): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (713.886 KB) | DOI: 10.59141/comserva.v1i3.14

Abstract

Tujuan kegiatan PKM adalah memberikan bekal pengetahuan tentang strategi bisnis yang unggul bersaing, saat melakukan wirausaha. Mitra yang dijadikan tempat kegiatan adalah sekolah menengah atas / SMA Islam Asysyakirin yang berlokasi di Kota Tangerang Kegiatan PKM didasarkan pada observasi awal pada mitra dimana mitra belum mendapatkan pembekalan strategi perencanaan bisnis dari pihak luar Sekolah. Masih minimnya pengetahuan mitra tentang perencanaan bisnis sebagai bekal nantinya untuk berwirausaha. Mengingat saat ini, bersaingan bisnis yang semakin berat. Untuk unggul dalam bersaing bagi calon wirausaha muda, sangat memerlukan strategi perencanaan bisnis yang berkompetitif. Metode yang ditawarkan ke mitra adalah kegiatan pelatihan. Pelatihan dilakukan melalui google meet yang dibantu mahasiswa sebahgai host. Materi pembekalan yang disampaikan ke mitra berupa PPT mengenai strategi perencanaan, proses manajemen perencanaan yang berkompetitif dan lainnya disusun oleh Tim PKM. Hasil kegiatan menunjukkan, pembekalan materi soasialisasi diikuti 20 Siswa telah berjalan lancar, terjadinya penambahan pengetahuan siswa tentang strategi perencanaan bisnis yang kompetitif bagi entrepreneur, terbukti dari hasil evaluasi sebanyak 80% siswa menjawab terjadinya peningkatan pengetahuan dari materi yang disampaikan Tim PKM.
ENTREPRENEURSHIP: STRATEGI PEMASARAN DAN PENGEMBANGAN PRODUK USAHA RUMAH BATIK SETU DI TANGERANG SELATAN rodhiah diah diah; M Tony Nawawi Tony Nawawi; Toto Mujio Mukmin Mujio Mukmin
Jurnal Bakti Masyarakat Indonesia Vol 3, No 2 (2020): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v3i2.9511

Abstract

PKM activities are a continuation of previous activities. Where this advanced entrepreneurship program is focused on training activities on marketing and product development. The partner in the activity is the Setu batik home business cooperative group in South Tangerang. Given that there are still partners' problems regarding marketing strategies and product development that have not been carried out optimally. For this reason, PKM activities aim to provide understanding to partners about marketing strategies and product development strategies, so that partners can have knowledge in increasing batik sales. The method used includes: training in marketing theory and product development. Provide assistance in preparing product development steps. The results of the activity indicated that there was an increase in partners' knowledge about marketing and product development. The training provided on marketing strategies, namely product strategy, price, place and promotion has run smoothly. Training and socialization on product development, and entrepreneurship programs have been conducted in accordance with the needs of partners. Includes an explanation of the stages of product development consisting of: Idea generation; Idea screening;. Development and Testing concept;Marketing strategy development;Business analysis; Product development;Market testing and Commercialization. This training has provided partner insights for new product development with simple motives. Furthermore, partners can develop products in an effort to increase the variety of products to be sold ABSTRAK:Kegiatan PKM merupakan kelanjutan dari kegiatan sebelumnya. Program enterpreneurship lanjutan ini  difokuskan pada kegiatan pelatihan tentang pemasaran dan pengembangan produk . Mitra yang menjadi tempat kegiatan adalah kelompok koperasi usaha rumah batik Setu di Tangerang Selatan. Mengingat masih adanya permasalahan mitra tentang strategi pemasaran dan pengembangan produk belum dilakukan secara optimal. Untuk itu kegiatan PKM bertujuan memberikan pemahaman pada mitra tentang strategi pemasaran dan strategi pengembangan produk, agar mitra dapat memiliki bekal pengetahuan dalam meningkatkan penjualan batik. Metode yang dilakukan meliputi:pelatihan teori pemasaran,dan pengembangan produk. Melakukan  pendampingan dalam menyusun langkah langkah pengembangan produk. Hasil kegiatan menunjukkan terjadi peningkatan pengetahuan mitra tentang pemasaran Pelatihan yang diberikan tentang  strategi pemasaran yaitu strategi produk, price,place dan promotion telah berjalan dengan lancar. Pelatihan dan sosialisasi tentang pengembangan produk, dan program entrepreneurship telah dilakukan sesuai dengan  kebutuhan mitra. Meliputi penjelasan tahapan pengembangan produk terdiri dari:  Idea generation (Pemunculan gagasan).  Idea screening (Penyaringan gagasan) .  Concept development and testing (Pengembangan dan Pengujian konsep.)  Marketing strategy development (Pengembangan strategi pemasaran). Business analysis (Analisis bisnis). Product development (Pengembangan produk), Market testing (Pengujian pasar) dan Commercialization (Komersialisasi). Pelatihan ini telah memberikan wawasan mitra untuk pengembangan produk baru dengan motif yang sederhana. Selajutnya mitra dapat melakukan  pengembangan produk dalam upaya meningkatkan variasi produk yang akan dijual
Co-Authors Amuntai, Betty Bravo, Christiandinata Tjandra Brayn Lie Cahyadi, Said Ashadi Dafa Alfaryaby Ramadhan Darryl Darryl Darryl Darryl, Darryl Delvin Delvin Dinata, Jennifer Djakasaputra, Arifin Febby, Fifi Natalia Felicia Sidarta Fenianti Fenianti Florensia Aurelia Ida Puspitowati Jasson, Bryan Jefta Andika Kurniawan Jennifer Dinata Jenny Valencia Joseph Wijaya Leislee, Jesslyn Lia Fransisca Limanda, Andreas Lorents, Kennt Maria Nancy Fatiria Michael Michael Muhammad Safiqi Ikhaz Muhammad Safiqi Ikhaz, Muhammad Safiqi Nicholas Tan Nicholas Triputra Novitan, Vivian Nur Hidayah P., Purwanto Prasetio, Shandy Eka purwanto p, purwanto Purwanto Purwanto Purwanto Purwanto Puswita Anhar, Dela Asokawati Rahadian Mohamad Ramadhani, Ananda Rizqita Riski Andriyani rodhiah diah diah Rorlen Rorlen Rosmita Rasyid Rosmita Rasyid Said Ashadi Cahyadi Siek, Vanesa Simanjuntak, Yeni Aryanti Siti Hamisah Stella Karunia Avera Surya, Adriawan Sylvia Alysia Thea Herawati Thio Lie Sha Toto Mujio Mukmin Mujio Mukmin Urbanus W Urbanus W Vanessa Vanessa Vicky Chinara Vilky Elysia Lim Yuandira, Eriska Siva yusbardini, yusbardini