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All Journal Jurnal KOMUNIKA Journal of International Conference Proceedings Lektur, Jurnal Ilmu Komunikasi
Satyawan, Ign. Agung
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Religion Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science

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Pemanfaatan Media Digital untuk Dakwah Pesantren Tebuireng Munawara, Munawara; Rahmanto, Andre; Satyawan, Ign. Agung
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 14 No 1 (2020)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.738 KB) | DOI: 10.24090/komunika.v14i1.3226

Abstract

In the current era of digital information and communication technology, the Pesantren Tebuireng utilizes social media as a means of spreading da'wah. The purpose of this research is to find out the use of digital media for Pesantren Tebuireng. This research was conducted at the Tebuireng Islamic Boarding School with a qualitative research method interviewing several managers of the Tebuireng Islamic social media account, besides analyzing the content using a text analysis method to find out the messages and meanings conveyed in the preaching. The use of digital media for Pesantren Tebuireng gives several things to the community, namely: 1) spreading reliable information and making people aware of the importance of tabayyun 2) spreading moderate and trusted propaganda 3) inviting people to use digital media to preach. Di era teknologi informasi dan komunikasi digital saat ini, Pesantren Tebuireng memanfaatkan media sosial sebagai sarana menyebarkan dakwah. Tujuan dalam penelitian ini yaitu untuk mengetahui pemanfaatan media digital bagi Pesantren Tebuireng. Selain itu, penelitian ini memberikan referensi bagi pesantren atau lembaga pendidikan yang lain untuk memanfaatkan teknologi digital dengan sebaik-baiknya dan mulai menyuarakan dakwah Islam secara lebih luas dan menyebar manfaatnya dengan memakai sudut pandang positif terhadap kehadiran teknologi digital. Penelitian ini dilakukan dengan metode penelitian kualitatif yang mewawancarai beberapa pengelola akun media sosial Pesantren Tebuireng, selain itu juga menganalisa konten menggunakan metode analisis teks mengetahui pesan-pesan dan makna yang disampaikan dalam dakwah tersebut. Adapun pemanfaatan media digital bagi Pesantren Tebuireng memberikan beberapa hal terhadap masyarakat, yaitu: 1) menyebarkan informasi terpercaya dan menyadarkan masyarakat tentang pentingnya tabayyun 2) menyebarkan dakwah yang moderat dan terpercaya 3) mengajak masyarakat memanfaatkan media digital untuk berdakwah.
The Effect of Exposure to detik.com PresidentiaI EIection News on the PoIiticaI Participation of Beginner Voters in Denpasar City in the 2019 PresidentiaI EIection Dewi, Ni Made Yunantari; Pawito, Pawito; Satyawan, Ign. Agung
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2234

Abstract

The purpose of this study was to determine the impact of pubIishing news on the presidentiaI eIection on the onIine media detik.com on the poIiticaI participation of young voters in the city of Denpasar in the 2019 presidentiaI eIection, using the use and effects theoryThis study employs a quantitative descriptive methodology and interview data coIIection method. Data anaIysis shows an average score of 3.14 for the three indicators of media coverage, according to the high category. This means that the average Denpasar beginner voter who was seIected as a respondent in this survey is often exposed to news about the 2019 presidentiaI eIection on the onIine media detik.com. KPU needs to make better use of onIine media as a vehicIe for covering eIections. The internet media detik.com shouId convey information and news about worId poIitics through a package that attracts the interest and attention of new voters. Prospective voters can use onIine media for positive and usefuI activities, such as reading media news about the eIection process for more reIiabIe information.Keywords: OnIine Media, PoIiticaI Participation, Novice Voters, Media Exposure, PresidentiaI EIection. 
Pengaruh Word of Mouth (WOM) melalui Brand Image dalam Pemilihan Kampus Vokasi UNY Gunungkidul Aulia, Anugerah Tesa; Satyawan, Ign. Agung; Muhammad, Albert
Lektur: Jurnal Ilmu Komunikasi Vol 7, No 2 (2024): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v7i2.21768

Abstract

Abstrak             Pada tahun 2020, UNY membuka kampus vokasi baru di Gunungkidul. Sosialisasi memperkenalkan kampus UNY Gunungkidul dalam rangkaian penerimaan mahasiswa baru tidak dapat dilakukan secara tatap muka lantaran situasi pandemi Covid-19. Hal yang dilakukan untuk memperkenalkan Kampus UNY Gunungkidul yaitu secara online. Pembukaan kampus ini bertujuan untuk meratakan serta meningkatkan mutu pendidikan sekolah tinggi di DIY. Gunungkidul menjadi kabupaten dengan jumlah penduduk miskin terbanyak kedua di DIY. Kampus UNY Gunungkidul menggunalan media sosial sebagai media promosi. Hal ini juga dilakukan guna mendukung pembentukan brand image terhadap pengambilan keputusan mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan menggunakan pengukuran skala likert. Populasi pada penelitian sebanyak 502 mahasiswa. Dalam menghintung jumlah sampel menggunakan formulasi tabel Albert Harkin Colton diperoleh 90 responden. Penelitian ini menggunakan uji Sobel test. Hasil perhitungan Sobel Test menggunakan uji Z diketahui nilai Z = 4,012 1,96 atau Zhitung Ztabel maka dapat disimpulkan bahwa terdapat pengaruh positif dan signifikan Word Of Mouth melalui brand image terhadap keputusan mahasiswa dalam pemilihan kampus vokasi UNY Gunungkidul.Kata Kunci: Word Of Mouth, Brand Image, UNY Gununkidul Abstract            In 2020, UNY opened a new vocational campus in Gunungkidul. Socialization regarding the introduction of the UNY Gunungkidul campus in the series of new student admissions cannot be carried out face-to-face due to the Covid-19 pandemic situation. What is being done to introduce the UNY Gunungkidul Campus is online. The opening of this campus aims to level and improve the quality of higher school education in DIY. Gunungkidul is the district with the second highest number of poor people in DIY. UNY Gunungkidul Campus uses social media as promotional media. This is also done to support the formation of a brand image for student decision making. This research uses a quantitative descriptive approach using Likert scale measurements. The population in the study was 502 students. In calculating the sample size using the Albert Harkin Colton table formulation, 90 respondents were obtained. This research uses the Sobel test. The results of the Sobel Test calculation using the Z test show that the value of Z = 4.012 1.96 or Zcount Ztable means it can be concluded that there is a positive and significant influence of Word of Mouth through brand image on students' decisions in choosing the UNY Gunungkidul vocational campusKeyword: Word Of Mouth, Brand Image, UNY Gununkidul
Co-Authors Andre Rahmanto, Andre Anugerah Tesa Aulia Dewi, Ni Made Yunantari Muhammad, Albert Munawara, Munawara Pawito Pawito