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All Journal PRofesi Humas Ultimart: Jurnal Komunikasi Visual Jurnal Manajemen Komunikasi
Saleh, Andri
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Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Mang Ntat Mascot as branding strategy of Statistics of West Java Province Saleh, Andri; Setianti, Yanti; Budiana, Heru Ryanto
Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i1.43154

Abstract

Since 2018, the Statistics (BPS) of West Java Province has used mascots as a branding strategy. This strategy is carried out to build statistical awareness among the people of West Java. Other facts show that the community still does not know much about BPS and rejects data collection. The impact can be seen in the low percentage of the census and survey response rates organized by BPS. This research uses mascots to analyze the branding strategy process carried out by BPS of West Java Province. The method used in this research is a descriptive method with a qualitative approach. Data were collected through in-depth interviews, observation, and documentation from the Public Relations Team of BPS of West Java Province. This research revealed that the mascot of BPS of West Java Province, named Mang Ntat, was created by considering the representation of BPS of West Java Province agencies and the culture of Sundanese society. Mang Ntat mascot appears in various official activities of BPS of West Java Province and official social media content. The results showed that the use of the Mang Ntat mascot as a branding strategy of BPS of West Java Province has not been effective. In the last four years, it has tended to decrease in census and survey activities. It means that the use of the Mang Ntat mascot as a branding strategy of BPS of West Java Province has not been able to build statistical awareness among the public, especially the people in West Java.
Komik Mbak Pia: Representasi Budaya Organisasi Badan Pusat Statistik Melalui Komunikasi Visual Saleh, Andri; Setianti, Yanti; Budiana, Heru Ryanto
ULTIMART Jurnal Komunikasi Visual Vol 16 No 2 (2023): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v16i2.3258

Abstract

Mbak Pia’s comic is a comic strip aired in Varia Statistik magazine, an internal magazine that published monthly within the Statistics Indonesia (BPS). Since it was first aired in 2012, Mbak Pia's comic has now reached its 117th series. Mbak Pia's comic depicts the world of daily work of BPS employees packaged in a funny and entertaining story. But on the other hand, this comic also conveys an important message in the form of internalizing core values in the BPS organization: professional, integrity, and trustworthy. The purpose of this study was to analyze the message conveyed in the Mbak Pia’s comic. The method used is an interpretive method with a qualitative approach. While the analysis used is the semiotic analysis of Roland Barthes. The results of this study show that Mbak Pia's comics not only tell about the world of daily work of BPS employees and internalization of core values in the BPS organization, but are also loaded with criticism of work culture that is not in accordance with the core values of the BPS organization. Some of the things that are criticized in the comic story are those related to planning, employee performance, and employee competence. For this reason, BPS needs to emphasize a strong commitment to all its employees in upholding the core values of the BPS organization. Keywords: comics; culture; organization; visual communication
Public speaking skills of public relations at statistics of West Java Province Saleh, Andri; Setianti, Yanti; Budiana, Heru Ryanto
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.44442

Abstract

Background: Statistics Indonesia (BPS) is one of the government agencies that always engage with the community through, for example, censuses, surveys, and dissemination of statistical data. For that reason, the role of Public Relations at BPS is certainly needed. However, the organizational structure of Public Relations does not exist at BPS provincial and regency/city levels. The role of Public Relations at BPS provincial and regency/city levels is carried out by employees that are appointed based on policies through Public Relations Decree. Purpose: This study aims to examine public speaking skills possessed by the public relations staff of BPS Province and Regency/City of West Java. Methods: This study employed a descriptive quantitative approach. The sample used was a saturated sample of 79 people who were appointed as Public Relations of BPS Province and Regency/City of West Java in 2022. Results: The results showed that as many as 97.46 percent of Public Relations of BPS Province and Regency/City of West Java did not earn a degree from public relations background and only 37.97 percent had attended a Public Relations training. However, the public speaking skills of public relations staff of BPS Province and Regency/City of West Java were reported as “Good” category, both in general and in terms of gender, age, and education. Conclusion: This “Good” category result is argued to be caused by habituation to public speaking activities through meetings, committee activities, and training instructors. Implications: BPS Province and Regency/City of West Java should hold training activities, courses, and workshops on the topic of Public Relations routinely to improve the skills of Public Relations.
Co-Authors Heru Ryanto Budiana Yanti Setianti