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All Journal Jurnal Ilmiah Poli Bisnis Journal of Global Business and Management Review
Mulyana, Elfan Wahyu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENENTUAN PENGGUNAAN LAHAN KOSONG DENGAN ANALISIS HIGHEST AND BEST USE (HBU) Mulyana, Elfan Wahyu
Journal of Global Business and Management Review Vol 1 No 1 (2019): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.261 KB)

Abstract

This research aims to determine the land use with the highest and best use analysis on a vacant lot owned by Mr. Johan in Tanjungpinang City. Methodology research used by analysis of productivity of land covering aspects of the physical and legal aspects, as well as a location to obtain use of alternative possibilities. Further analysis is the analysis of the appropriateness of the market, namely supply and demand analysis of the market, as well as financial feasibility analysis for each proposed use. In this study, the data to be analyzed is composed of primary data and secondary data. Primary Data include data on income from the sale of property types and alternative expenditure proposed as an alternative to the use of, obtained by interview, while the physical data including size, shape, topography, site utilities and others obtained through direct investigation. The secondary Data were obtained from the Central Agency of statistics and several organizations in the area of Government of the city of Tanjungpinang. Based on the results of the analysis of productivity obtained three proposals for land use and housing development which allows the top, where housing as an alternative here, is the kind of simple housing, medium and luxury residential housing. Based on market analysis and financial feasibility, provided the value of the Net Present Value (NPV), the use of intermediate housing is an alternative use of the most optimal.
Faktor-Faktor yang Mempengaruhi Customer Satisfaction dan Loyalty Terhadap Coffee Shop di Kota Batam Novilia, Vera; Mulyana, Elfan Wahyu
Jurnal Ilmiah Poli Bisnis Vol 14 No 2 (2022): Volume 14 Nomor 2
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v14i2.828

Abstract

The aim of this study is to analyze the effect of product marketing on customer loyalty at a coffee shops in Batam. The Culinary sector in this city is growing rapidly which has many coffee shop businesses, so customer loyalty is one of the important factors in this sector. The sample used in this study comes from customers or the people of Batam City who often visit coffee shops. The approach used on this examine is to apply quantitative methods by distributing questionnaires and this study obtained a total of 325 respondents. The object of research used is some of the leading coffee shops in Batam City. Data analysis was carried out using the Smart PLS 3.2.9 application. The results of this study indicate that product quality, price, service quality, brand image and physical environment have a significant positive effect on customer satisfaction, service quality and brand image have a significant positive effect on customer loyalty through customer satisfaction, customer satisfaction has a significant positive effect on customer loyalty. through customer satisfaction. significant positive effect on customer loyalty.
Co-Authors Novilia, Vera