Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS Jurnal Indonesia Sosial Sains
Sulaeman, Iman
POLITEKNIK LP3I JAKARTA
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
KUALITAS PELAYANAN DAN STARTEGI MARKETING TERHADAP KEPUASAN PADA SURIA CITY HOTEL BANDUNG Iman Sulaeman
JURNAL LENTERA BISNIS Vol 5, No 2 (2016): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v5i2.37

Abstract

Suria City Hotel adalah sebuah perusahaan di kota Bandung, yang bergerak di bidang sewa kamar, restoran, kolam renang dan tempat meetng. Sebagaimana hotel pada umumnya, Suria City Hotel dengan karakteristik yang melekat pada syariah sebagai hotel, mencoba untuk memahami kebutuhan dan keinginan pelanggan dengan memberikan kualitas yang sangat baik layanan dan harga yang kompetitif untuk mencapai kepuasan pelanggan yang lebih baik. Rumusan masalah dalam penelitian ini adalah mencoba untuk mencari tahu seberapa besar kualitas layanan yang disediakan dan jenis strategi pemasaran yang diterapkan oleh Suria City Hotel agar kepuasan pada pengunjung dapat dipenuhi. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas pelayanan dan strategi pemasaran terhadap kepuasan di Suria City Hotel. Penelitian ini dilakukan terhadap 100 responden dari tamu atau pengunjung dalam menggunakan layanan dari Suria City Hotel dengan metodologi penelitian kuantitatif, dengan menggunakan metode analisis regresi untuk membuktikan bahwa variabel kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan dan variable pemasaran strategi memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan.Kata Kunci : Kualitas Pelayanan, Strategi Pemasaran, Kepuasan
Analisis Strategi Bauran Pemasaran Terhadap Penjualan pada Usaha Dagang RPU Jakarta Timur Iman Sulaeman
Jurnal Indonesia Sosial Sains Vol. 2 No. 03 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.997 KB) | DOI: 10.59141/jiss.v2i03.595

Abstract

Informants in this study were business owners and employees of RPU's Trading Business (UD). RPU is an abbreviation of the name UD which cannot be mentioned because the privacy of the business owner does not allow it. This study aims to analyze the marketing mix strategy on sales at the East Jakarta RPU trading business. This type of research used a qualitative approach, with data collection techniques using interviews and observations. Data analysis technique in this research is using spiral data analysis technique. The results showed that UD RPU sells products made from beef, chicken and goat. UD RPU creates new innovations by producing new products with high quality and with more attractive product variations. The price of the product on the UD RPU is still not fixed, because the owner does not provide a definite price for each product sold, the price can change according to the condition of the goods offered and the fluctuating purchase price. The location of UD RPU is indeed strategic because it is in the meat warehouse area and next to the market, but the business location needs to expand both online and open other selling points. So far, promotions have been carried out by UD RPU directly and also through online media such as the Tokopedia marketplace. Thus, it can be concluded that UD RPU sells processed beef, chicken and goat products in a quite strategic area, with innovative products of high quality but unstable prices because the owner adapts to the existing conditions.
Analisis Pembayaran Non Tunai Terhadap Kepuasan Konsumen (Studi Kasus UMKM Pantai Tanjung Pakis) Iman Sulaeman
Jurnal Indonesia Sosial Sains Vol. 1 No. 02 (2020): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.963 KB) | DOI: 10.59141/jiss.v1i02.597

Abstract

Consumer satisfaction is one of the goals of service in every MSME. Consumer satisfaction is one of the determinants of purchasing decisions for products sold by SMEs. The convenience of non-cash payments is one way to increase customer satisfaction. Non-cash payments available to SMEs on Tanjung Pakis beach still need to be improved because there are not many non-cash payment methods used. Thus, it is very necessary to conduct further research on the analysis of non-cash payments on consumer satisfaction at MSMEs at Tanjung Pakis Beach. This study aims to analyze non-cash payments on customer satisfaction. Informants in this study were MSME entrepreneurs on the coast of Tanjung Pakis, Kerawang Regency. This type of research used a qualitative approach, with data collection techniques using interviews and observations. In this research. Data analysis technique in this research is using spiral data analysis technique. The results showed that non-cash payments used for MSMEs on the coast of Tanjung Pakis were still not varied, because in general they only allowed through transfers. Consumers in general support and are very happy with the facilities provided by MSMEs to make payment transactions.
Co-Authors