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All Journal Jurnal Maps (Manajemen Perbankan Syariah)
Sari, Zufita
STIBANKS Al Ma'soem Bandung
Economics, Econometrics & Finance

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PENGARUH KEBIJAKAN PENETAPAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN JNE CABANG BANDUNG Widiastuti, Reza; Sari, Zufita; Bisri, Tati S.
Jurnal Maps (Manajemen Perbankan Syariah) Vol 2, No 1 (2018)
Publisher : STIBANKS Al Ma'soem Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.32483/maps.v2i1.11

Abstract

This study aims to analyze the influence of pricing policy on consumer purchasing decisions at the Bandung Branch of JNE. Data analysis used is normality test and proved again by Kolgomorov, simple linear, t test, and detemination coefficient. Based on the results of research that has been carried out the influence of pricing policies on consumer purchasing decisions JNE Bandung Branch has normal data, simple linear equations Y = 27,936 + 0,575 X with a positive constant, it can be interpreted if the independent value is assumed to be constant, then the dependent value will rise. Test of the determination coefficient Adjusted R Square is a R2 value that is adjusted so that the image is closer to the quality of the model exploration, from the calculation of the Adjusted R Square value of 21.1%. This means that 21.1% of Consumer Purchasing Decisions are influenced by the independent variable Price Determination Policy. While the remaining 78.9% is influenced by factors that are not observed. Then based on the Partial Test (t test) there is a test result on the regression coefficient with tcount can tcount of 5.241> t table 1.660, then the Pricing Policy affects the Consumer Purchase Decision which means that if the company is wiser in determining the price it will be followed up Consumer Purchasing Decisions. Thus the Price Determination Policy affects the purchasing decisions of the JNE Branch of Bandung Consumer.
PENGARUH IKLIM ORGANISASI TERHADAP KINERJA KARYAWAN DI PT. PINDAD PERSERO BANDUNG Baizani, Ayu Hajari; Sari, Zufita
Jurnal Maps (Manajemen Perbankan Syariah) Vol 1, No 2 (2018)
Publisher : STIBANKS Al Ma'soem Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.32483/maps.v1i2.8

Abstract

This study aims to determine the effect of organizational climate on employee performance at PT. PINDAD Persero Bandung. This research is quantitative research. The analysis technique used was Pearson correlation analysis and simple linear regression analysis with 5% significant level. The results of research show that: (1). There is a positive and significant influence between organizational climate on employee performance in PT. PINDAD Persero Bandung. (2) The contribution value of organizational climate influence on employee performance is 32,7% while the rest equal to 67,3% influenced by other factor not observed.
Co-Authors Baizani, Ayu Hajari Bisri, Tati S. Widiastuti, Reza