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All Journal Indonesian Journal of Multidisciplinary Science Research Horizon
Arief, N. Nurlaela
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Implementation of sustainable hospitality by improving brand equity in tourism industry: A study case Wiryawan, Monique; Arief, N. Nurlaela
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 2 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i2.717

Abstract

This study explores the connection between environmental sustainability narratives ("green narratives") and brand equity in the hospitality industry. It investigates how adopting and communicating sustainability practices affect customer-based brand equity (CBBE) using a comprehensive framework that integrates horizontal and vertical analysis and Kevin Lane Keller's CBBE model. The horizontal analysis measured how these efforts resonate with customers and influence brand perception. The vertical analysis examined the depth of sustainability initiatives, emphasizing their integration within the organization, such as eco-friendly layout, authentic local food, and excellent service. Keller's CBBE model guides the exploration of brand development stages, from identity to resonance, highlighting how green narratives impact brand recognition, significance, response, and resonance. Through this research, the author aims to uncover how green narratives shape customer perceptions and loyalty in the hospitality industry. The data for this study came from semi-structured interviews conducted as part of the qualitative research methodology. After that, the gathered data was investigated using Keller's model, vertical analysis, and horizontal analysis. Plataran's social media green narratives have a positive impact on brand equity because consumers respect and believe in companies that are committed to protecting the environment and cultural traditions. Brand resonance can be increased through active participation on social media, satisfaction surveys, loyalty plans, and creating a sense of community.
Stakeholders and issue management utilization in mining industry: Case study warehouse PT Freeport Indonesia Pribadi, Jaisyalmatin; Arief, N. Nurlaela
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 5 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i5.816

Abstract

This research proposed the improvement of warehouse operations by employing a comprehensive analysis of stakeholders and implementing an issue management framework. The three-dimensional model of stakeholder identification and salience is applied to evaluate the attributes of power, legitimacy, and urgency among key stakeholders: customer, warehouse crew, and transportation crew. Utilizing tools like Empathy Map and Stakeholder Maps, the study gains insight into stakeholder perspectives and relationships within the material management environment. The analysis explains the crucial role of the warehouse crew in connecting and managing relationships. The Issue Management Framework, supported with Empathy Maps, is used to identify and address potential issues, while Stakeholder Maps aid in prioritizing solutions. The research concludes with a strategic plan and providing a holistic approach to potential challenges. The findings emphasize proactive measures to prevent stockouts and lateness of material services, proposing a direct material delivery system and regular training programs for customers to enhance understanding and reduce errors in material orders.
Analysis of Factors Influencing Continuance Intention on CSR-based Digital Platforms Ridho, Aisyah; Arief, N. Nurlaela
Research Horizon Vol. 5 No. 6 (2025): Research Horizon - December 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.6.2025.961

Abstract

Digital platforms for social impact, such as corporate social responsibility initiatives, are increasingly used to engage specific communities, including women in Indonesia. This study examines which beliefs most strongly drive users’ continuance intention toward Sisternet, a corporate social responsibility based digital platform for Indonesian women, using an integrated TAM–TPB model. Quantitative data were collected through an online survey of 162 active users and analysed using Partial Least Squares Structural Equation Modeling. Additionally, short open-ended questions and app-store reviews were thematically reviewed to enrich interpretation. Accessibility strongly enhances perceived ease of use, usefulness, and relative advantage. Continuance intention is primarily influenced by perceived ease of use, relative advantage, subjective norm, and perceived behavioural control, while perceived usefulness and attitude have no direct effect; perceived risk is minimal. Limitations include cross-sectional, self-reported data from a single platform and non-probability sampling. Managers should prioritise frictionless access, emphasise unique platform value, leverage community influence, and facilitate user engagement. The study extends TAM–TPB to CSR-driven platforms, highlighting accessibility as a key antecedent and suggesting that usefulness and attitude may act indirectly in shaping continuance intention.
Co-Authors Pribadi, Jaisyalmatin Ridho, Aisyah Wiryawan, Monique