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Pengaruh Brand Image Dan Word Of Mouth Terhadap Minat Pembelian Ulang (Studi Pada Konsumen Kopi ABC Di Desa Pancoran Bondowoso) Nilawati, Wardha
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 9, No 1 (2019): Jurnal Sains Manajemen Dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (130.87 KB) | DOI: 10.32528/jsmbi.v9i1.2373

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Word of Mouth dan brand image terhadap minat beli ulang konsumenKopi ABC di Desa Pancoran-Bondowoso.Penelitian ini merupakan penelitian kuantitatif dengan pendekatan survei.Dengan jumlah sampel 95 responden.Hasil Penelitian secara parsial menunjukkan bahwa Word of Mouthberpengaruh signifikan terhadap minat beli ulang konsumen dan brand image berpengaruh signifikan terhadap minat beli ulang konsumen. Secara simultan brand imagedan Word of Mouth berpengaruh positif dan signifikan terhadap minat beli ulang konsumen Sedangkan besarnya pengaruh variabel bebas terhadap variabel terikat dalam penelitian ini adalah 58,9%..
PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN, DAN KOMUNIKASI TERHADAP DISIPLIN KERJA PADA BADAN PENDAPATAN DAERAH BANYUWANGI Nilawati, Wardha; Dewati, Ni Kadek Wira; Wicaksono, Bambang
Widya Amerta Vol 10, No 2 (2023)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/wa.v10i2.1688

Abstract

The problem that is most often faced by an organization to achieve its goals is how to improve the work discipline of its employees properly.  If work discipline is not applied and not adhered to, it will be difficult for an organization to achieve optimal results.  So that in improving work discipline an organization requires factors that can affect work discipline, namely organizational culture, leadership style, and communication.This study aims to determine the influence of organizational culture, leadership style, and communication on work discipline.  This research is a quantitative research.  The subjects of this study were employees of the Banyuwangi Regional Revenue Agency as many as 33 respondents.  Data processing in this study using SPSS version 25 for windows.  With the first result, there is a positive and significant influence between the variables of Organizational Culture on Work Discipline.  Second, there is a positive and significant influence between the variables of Leadership Style on Work Discipline.  And third, there is no significant effect between the variables of Communication on Work Discipline.
Kepuasan kerja karyawan bagian rekam medis pada RSUD Blambangan Nilawati, Wardha
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 1 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.729 KB) | DOI: 10.32670/fairvalue.v5i1.2237

Abstract

The success of a hospital in carrying out its functions is marked by the excellent service quality of the hospital. To optimize existing human resources, the thing that needs to be considered is the provision of workloads for each employee to match their portion. The purpose of this study was to determine the effect of workload and on job satisfaction of employees of the Medical Record Section at Blambangan Hospital Banyuwang. This study uses a quantitative approach. The number of samples used were 35 respondents who worked at the Blambangan Hospital, especially in the medical record section. Data collection techniques using interviews, questionnaires, and observations. Then, the data obtained were processed by simple regression analysis. The results showed that the effect of workload on employee job satisfaction was 77.1%. This indicates that if employee job satisfaction is considered properly, it will lead to a sense of satisfaction at work
ANALISIS STRATEGI SWOT UNTUK MENINGKATKAN VOLUME PENJUALAN PADA APOTEK K-24 JAJAG BANYUWANGI Budiawan, Cahyo Prayogi; Komari, Achmad Nur; Nilawati, Wardha
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 11 No 2 (2023): November 2022
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v11i2.126

Abstract

This study aims to determine the marketing efforts made by the K24 Jajag Pharmacy to increase sales volume by using a SWOT analysis. This research is a qualitative research. Data collection techniques through observation, interviews and documentation. The analysis technique used is data collection, data presentation, analysis, getting results and drawing conclusions. From the results of the SWOT analysis, internal and external factors obtained a score of strengths (5.4), weaknesses (2.3), opportunities (5), and threats (2.6). From the SWOT analysis, it is then depicted in the Cartesian diagram that the coordinate points are in the S-O Strategy, namely the development (Growth) strategy by implementing maintaining product quality, increasing product stock, and the public does not need to go to a doctor because Apotek K24 facilitates it for 24 hours. Opportunity and strength factors that greatly influence this business despite the threats and weaknesses that always exist in this business. The strategy used by Apotek K24 Jajag is a SWOT analysis strategy, where this strategy is expected that business actors can maintain a business situation that has begun to develop.