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Rohayana Kohir, Tatang
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Economics, Econometrics & Finance

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ANALISIS PENGARUH KUALITAS PRODUK, PERSONAL SELLING DAN DISTRIBUSI FISIK TERHADAP KEPUASAN PELANGGAN PADA JASA PENERBIT YUDHISTIRA TASIKMALAYA Rohayana Kohir, Tatang
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol 1 No 3 (2018): SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.597 KB)

Abstract

This study aims to determine the effect of product quality, personal selling and physical distribution on customer satisfaction at Yudhistira Tasikmalaya Issuing Services. It?s hoped, this research will provide advice and recommendations toward Yudhistira Tasikmalaya Issuers in order to achieve company goals. The research method used is quantitative with survey methods and descriptive explanations. The total research population was 621, but 50 respondents were sampled. The data collection technique is a questionnaire, with a Likert scale as a measurement tool. While the analysis method used is path analysis, which consists of validity test, reliability test, partial test, simultaneous test and coefficient of determination test. The results showed that product quality had a significant effect on customer satisfaction with a path coefficient of 0,403. Personal selling has a significant effect on customer satisfaction with a path coefficient of 0,432. Physical distribution has a significant effect on customer satisfaction with a path coefficient of 0,259. The results of simultaneous analysis show Product Quality (X1), Personal Selling (X2), and Physical Distribution (X3) has influence on Customer Satisfaction, amounting to 0,7438
ANALISIS PENGARUH KUALITAS PRODUK, PERSONAL SELLING DAN DISTRIBUSI FISIK TERHADAP KEPUASAN PELANGGAN PADA JASA PENERBIT YUDHISTIRA TASIKMALAYA Rohayana Kohir, Tatang
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 1 No. 3 (2018): SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Busines
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v1i3.150

Abstract

This study aims to determine the effect of product quality, personal selling and physical distribution on customer satisfaction at Yudhistira Tasikmalaya Issuing Services. It’s hoped, this research will provide advice and recommendations toward Yudhistira Tasikmalaya Issuers in order to achieve company goals. The research method used is quantitative with survey methods and descriptive explanations. The total research population was 621, but 50 respondents were sampled. The data collection technique is a questionnaire, with a Likert scale as a measurement tool. While the analysis method used is path analysis, which consists of validity test, reliability test, partial test, simultaneous test and coefficient of determination test. The results showed that product quality had a significant effect on customer satisfaction with a path coefficient of 0,403. Personal selling has a significant effect on customer satisfaction with a path coefficient of 0,432. Physical distribution has a significant effect on customer satisfaction with a path coefficient of 0,259. The results of simultaneous analysis show Product Quality (X1), Personal Selling (X2), and Physical Distribution (X3) has influence on Customer Satisfaction, amounting to 0,7438
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