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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL ILMIAH AKUNTANSI UNIVERSITAS PAMULANG EAJ (ECONOMICS AND ACCOUNTING JOURNAL) JURNAL ABDIMAS TRIDHARMA MANAJEMEN Abdimisi AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Cahyani, Yenni
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Abdimisi

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Pendampingan Peningkatan Daya Saing UMKM melalui Implementasi E-Bisnis Berbasis Data dan Teknologi Digital Indrayani, Lioni; Pratiwi, Adhitya Putri; Cahyani, Yenni
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.50781

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in both local and national economies, yet they often face challenges in adopting digital technology, particularly in the Gunung Sindur District. This Community Service Program aims to enhance the competitiveness of MSMEs through the implementation of data-driven and technology-based e-business solutions. The program includes several key stages: assessing digital readiness, providing digital literacy and e-business strategy training, offering technical assistance in using marketplaces, social media, and financial applications, as well as ongoing monitoring and evaluation. Initial results show improved understanding of digital technology, the adoption of online marketing strategies, and increased operational efficiency and market access. This initiative is expected to foster sustainable digital transformation in the MSME sector and contribute to the economic well-being of the local community. Keywords: MSMEs, e-business, digitalization, competitiveness, data management, technology transformation
Co-Authors Ahmad Rifai Hidayah, Wulan Nur Holiawati, Holiawati Indrayani, Lioni Ismanto, Juli Mardiani, Diah Muanifah, Suciati Mu’arif, Syamsul Nur Anissa Pratiwi, Adhitya Putri Purnomo, Listiya Ike Rachma Wati, Rachma Ruhiyat, Endang Santiko Vidiarto, Bagus Sinaga, Nia Novita Sri Agustina, Sri Yulianto Yulianto