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Fadillah, Mrs
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Economics, Econometrics & Finance

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REVIEW OF COFFEE MARKETING STRATEGIES IN BUSINESS COMPETITION Fadillah, Mrs
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol 2 No 2 (2019): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.862 KB) | DOI: 10.37481/sjr.v2i2.59

Abstract

Increasing competition tension cannot be avoided. Information disclosure and the rapid pace of technology are the way. Developing a digital marketing strategy is a necessity. For those reason, this study aims to analyze several marketing strategies were compatible with the digital era. The research method used is descriptive qualitative, using three-stage decision, namely EFE Matrix, Competitive Matrix (CPM), IFE Matrix. Then the second stage is matching; SWOT Matrix and Big Strategy Matrix. The last stage is the Quantitative Strategic Planning Matrix (QSPM). The position of companies located in quadrant II needs to seriously evaluate their approach to the market. Even though their industry is growing, they cannot compete effectively, and they need to find out why the company's current approach is not effective and how companies can improve their competitiveness. In evaluating marketing strategies, the author analyzes the sustainability of the company. Based on the results of the above analysis, it is expected that a strategy that must be implemented by PT. Nedcoffe
DAMPAK PEMBELIAN ONLINE TERHADAP OMZET PENJUALAN BUSANA WANITA DI BLOK B LANTAI LG LOS A-D, PASAR TANAH ABANG Fadillah, Mrs; Anismadiyah, Vega
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol 2 No 4 (2019): SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (83.439 KB) | DOI: 10.37481/sjr.v2i4.88

Abstract

Market digitalization provides a great opportunity for businesses. However, the negative impact of the online market has caused thousands of businessmen to go bankrupt. The situation, must be addressed by enthusiasm, so that the impact on business progress. This study aims to examine the effect of online purchases on sales growth. The object of research is Tanah Abang Market, block B with a sample of 50 fashion entrepreneurs. The research method uses quantitative with linear regression analysis. The results showed, there is a large potential for online purchases on sales growth. In fact, it is predicted to be able to eliminate restrictions, if business people concentrate on improving services and affordable prices. In addition, it is possible to form a diverse market segmentation. However, market characteristics are more sensitive to discomfort or loss
Co-Authors Anismadiyah, Vega