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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business
Ariwibowo, Muhamad Eko
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Economics, Econometrics & Finance

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STRATEGI PEMASARAN LEMBAGA PENDIDIKAN TINGGI SWASTA Ariwibowo, Muhamad Eko
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol 2 No 2 (2019): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.882 KB) | DOI: 10.37481/sjr.v2i2.64

Abstract

In fact, many scholars are unemployed, bankrupt colleges, and fierce competition. Therefore, higher education institutions should use marketing strategies. This study aims to analyze the marketing strategies of Pamulang University. The research method uses qualitative, students are samples, simple random sampling techniques are used, instruments used are questionnaires and descriptive analysis methods. The results of the study suggest that the respondents' demographics influence the accuracy of the marketing strategies used, low cost is the main marketing strategy, costs and education systems are word of mouth proxies, and technology systems are supporting marketing strategies. This research proves that low cost marketing strategies are very effective in gaining market share. But it needs to be supported by other marketing strategies, such as word of mouth and technology systems
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