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All Journal Jurnal Manajemen Dayasaing JURNAL EKONOMI SYARIAH Jurnal Akuntansi Etihad: Journal of Islamic Banking and Finance Journal of Islamic Economics Riset Akuntansi (RISTANSI) Journal of Economics and Social Sciences Falahiya Amaluna: Jurnal Pengabdian Masyarakat
Fitriani, Ajeng Pipit
Institut Agama Islam Negeri Ponorogo
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Literasi Digital, Fitur Layanan dan Brand Image Terhadap Minat Nasabah Menggunakan Mobile Banking Muamalat DIN Di Ponorogo Rahayu, Mita Yuli; Ajeng Pipit Fitriani
Falahiya: Journal of Islamic Banking and Finance Vol. 2 No. 1 (2023)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/falahiya.v2i1.1838

Abstract

Abstract: Interest is a person's desire to perform certain behaviors if they strongly desire to do so. Several factors influence interest, including digital literacy, completeness of service features, and brand image. With a good level of digital literacy, it will make customers interested in using mobile banking, with the completeness of the service features provided will also make customers interested in using mobile banking to facilitate transactions as needed, and a good brand image of a product will also provide a high sense of trust. from customers to banks so that it will have a good impact on the bank. This study uses a quantitative research method using a casual associative approach. The population in this study were all Bank Muamalat KCP Ponorogo customers, with a total of 6541 customers—a sampling of this study using the Slovin sampling formula with the results of 100 respondents. The data analysis method used is multiple linear regression analysis. The results of this study indicate that digital literacy, service features, and brand image partially or simultaneously have a significant positive effect on the intention to use Muamalat DIN mobile banking. Keywords: Interest, Service Features, Digital Literacy, Brand Image, Mobile banking, Customer Interest Abstrak: Minat merupakan suatu keinginan seseorang untuk melakukan perilaku tertentu jika mempunyai keinginan yang kuat untuk melakukannya. minat dipengaruhi oleh beberapa faktor diantaranya yaitu literasi digital, kelengkapan fitur layanan, dan brand image. Dengan tingkat literasi digital yang baik maka akan membuat nasabah berminat untuk menggunakan mobile banking, dengan kelengkapan fitur layanan yang diberikan juga akan membuat nasabah tertarik untuk menggunakan mobile banking untuk mempermudah transaksi sesuai kebutuhan, brand image suatu produk yang baik juga akan memberikan rasa kepercayaan yang tinggi dari nasabah kepada bank sehingga akan membawa dampak yang baik untuk bank. Penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan pendekatan asosiatif kasual. Populasi dalam penelitian ini ialah seluruh nasabah Bank Muamalat KCP Ponorogo dengan jumlah 6541 nasabah. Pengambilan sampel penelitian ini menggunakan rumus slovin sampling dengan hasil sebanyak 100 responden. Metode analisis data yang digunakan ialah analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa literasi digital, fitur layanan dan brand image secara parsial maupun simultan berpengaruh positif signifikan terhadap minat menggunakan mobile banking Muamalat DIN. Keywords: Minat, Fitur Layanan, Literasi Digital, Brand Image, Mobile Banking, Minat Nasabah
Strategi Pemasaran Dan Literasi Syariah Dalam Mendukung Pemberdayaan UMKM Masyarakat Fitriani, Ajeng Pipit; Aldzu Pazeroma; Dwi Rahayu
Amaluna: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/amaluna.v1i2.1457

Abstract

Broto Village is one of the villages in Slahung sub-district, Ponorogo district that has many village assets that have the potential to be developed, especially small snack food processing industries such as processed bananas, corn and family medicine (TOGA). The products of small industries that can be marketed today are sale of bananas, banana chips, corn marning, and various processed herbal medicine TOGA. However, it is very unfortunate that the sales of various processed snacks have not been maximized, due to the lack of marketing strategies both in terms of packaging and in terms of promotion. This is due to the lack of ability of Small and Medium Enterprize (UMKM) actors in terms of branding, packaging, and promotions both offline and online. Departing from the assets of the Small and Medium Enterprize (UMKM) actors who already have this small business, this management seminar and marketing strategy is feasible to carry out. In the implementation of the seminar, the enthusiasm of Small and Medium Enterprize (UMKM) actors was extraordinary. They participated in seminar activities from beginning to end. After the seminar, Small and Medium Enterprize (UMKM) actors also tried to apply the knowledge they had gained, by improving branding, packaging, starting to promote their products through social media and recording sales in the cash book. The results of the evaluation show the ability of Small and Medium Enterprize (UMKM) actors to increase. And, of course, a comprehensive evaluation and ongoing assistance will be needed in the future.
The Influence of Brand Image, Service Quality, and Halal Awareness on Purchase Decisions in Ponorogo’s Bakery MSMEs Kartika, Amelia; Fitriani, Ajeng Pipit
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.794

Abstract

In today's highly competitive business environment, especially among bakery MSMEs in Ponorogo, maintaining a strong brand image, delivering quality service, and promoting halal awareness have become essential strategies to influence consumer purchasing decisions. This study aims to examine the effects of brand image, service quality, and halal awareness on purchase decisions in the context of local bakery MSMEs. Employing a quantitative method with accidental sampling, the data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, hypothesis testing, multiple regression, and coefficient of determination (R²) analysis. The findings reveal that brand image has no significant effect on purchase decisions (sig. > 0.05), indicating varying consumer perceptions. Conversely, service quality and halal awareness both have a positive and significant influence (sig. < 0.05), emphasizing their roles in shaping consumer choices. The model accounts for 60.4% of the variance in purchase decisions (R² = 0.604), and the F-test confirms that all three variables jointly affect consumer purchasing behavior.
Peran Akuntan Syariah dalam Menghadapi Society 5.0 Pada Era VUCA Fitriani, Ajeng Pipit
Etihad: Journal of Islamic Banking and Finance Vol. 2 No. 1 (2022)
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/etihad.v2i1.4464

Abstract

The sharia accountant profession faced many challenges in the VUCA era, which was an era full of uncertainty the loss of existing barriers in the business world. It is an obligation for sharia accountants to be able to answer all existing challenges so that they can continue to hold the accountant profession professionally and not abandon sharia principles. This research uses a qualitative approach with literature review analysis taken from various existing sources and relevant to the research discussion. From the results of the analysis carried out, it was found that to face society 5.0 in the VUCA era, there are several strategies that must be carried out by Sharia accountants. The first is to stick to sharia principles, develop digital skills, and be sensitive to technological developments. Based on this discussion, it can be concluded that Sharia accountants have a very large role in facing society 5.0 in the VUCA era which is strategic and consultative.Profesi akuntan syariah menghadapi banyak sekali tantangan pada era VUCA, yang merupakan sebuah era yang penuh dengan ketidakpastian dan hilangnya sekat-sekat yang ada dalam dunia usaha. Menjadi sebuah kewajiban bagi akuntan syariah untuk dapat menjawab seluruh tantangan yang ada hingga dapat terus memegang profesi akuntan dengan profesional dan tidak meninggalkan prinsip syariah. Penelitian ini menggunakan pendekatan kualitatif dengan analisis literature review yang diambil dari berbagai sumber yang ada dan relevan dengan pembahasan penelitian. Dari hasil analisis yang dilakukan ditemukan hasil bahwa untuk menghadapi society 5.0 pada era vuca, ada beberapa strategi yang harus dilakukan oleh akuntan syariah. Pertama yaitu berpegang teguh pada prinsip-prinsip syariah, melakukan pengembangan dalam kecakapan digital, serta peka terhadap perkembangan teknologi. Berdasarkan pembahasan tersebut dapat disimpulkan bahwa akuntan syariah memiliki peran yang sangat besar dalam menghadapi society 5.0 pada era VUCA yang bersifat strategis maupun konsultatif.
Co-Authors Aldzu Pazeroma Aulia Fuad Rahman Ayu Defani, Rena Diana Pramudya Wardhani Iin Wijayanti Kartika, Amelia Nafisha Asyifana Nur Hayati Rahayu, Mita Yuli Sutrisno ,, Sutrisno Sutrisno Sutrisno Wijayanti, Iin