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All Journal LUGAS Jurnal Komunikasi Mamangan Social Science Journal
Alfirahmi, Alfirahmi
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Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Konten Instagram Wensen School Indonesia Terhadap Brand Image Amelia, Andini; alfirahmi, alfirahmi
LUGAS Jurnal Komunikasi Vol. 8 No. 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.4098

Abstract

The Influence of Wensen School Indonesia's Instagram Content on Brand Image Andini Amelia CG191120543 The phenomenon of branding in Indonesia at this time has begun to shift, because the intended target consumer comes more from social media. The use of social media to improve brand image is considered appropriate through interaction with the audience on the content it creates. Many schools in Indonesia have used Instagram social media to create a brand image, one of which is a school called Wensen School Indonesia. Instagram is used by Wensen School Indonesia to upload photos and videos of various activities, and programs that are being run, as well as create interesting content to build a good view for followers. Therefore, the purpose of this study is to determine and analyze how much influence Instagram content has on the brand image of Wensen School Indonesia. This type of research uses quantitative descriptive method of distributing questionnaires online to Instagram followers @wensenschoolindonesia. The results of this study showed that with a sample of 100 followers, the output value of the coefficient of determination (R Square) is 0.588 or 59.3%. This shows that wensen School Indonesia's Instagram content has an influence on brand image of 59.3% while 40.7% are influenced by other factors.
Strategi Humas PT. Suryacipta Swadaya Untuk Meningkatkan dan Mempertahankan Citra Terhadap Warga Desa Kutanegara–Karawang Timur Riswandi, Riswandi; Alfirahmi, Alfirahmi
LUGAS Jurnal Komunikasi Vol. 7 No. 2: Desember 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i2.1731

Abstract

The development of industry in Indonesia is very rapid, including the Suryacipta industrial area which is located in the East Karawang-West Java area. Area expansion has always been on the company's agenda in business development efforts, but it have the possibility of causing environmental problems that will affect the demographics of the people around the area. Therefore, the company must try to improve its image by carrying out environmental and other social responsibility programs. The purpose of this study was to determine the public relations strategy of PT. Suryacipta Swadaya in increase and maintaining its image, the obstacles faced, and solutions to solve it. In this study, researchers used a qualitative approach with qualitative descriptive methods, data collection techniques in the form of observation and interviews. The results of the study that PT. Suryacipta Swadaya in general still has a positive image of the people of Kutanegara village by carrying out several public relations strategies that refer to the public relations strategy according to Anwar Arifin. But behind it still leaves environmental and social problems that do not appear on the surface which can potentially become conflicts in the community and can disrupt the stability of industrial areas. Even though, a positive image can be maintained because the majority of people get the economic benefits of the existence of the industrial area. The suggestions given in this research for PT. Suryacipta Swadaya, the public relations officer must actively conduct observations and direct approaches to the affected lower-level communities, so that very basic problems can be handled more quickly and precisely
Conflict Management The Jakmania Orange Gardens In Managing Problems Organization Alfirahmi, Alfirahmi; Pratama, Harindra Alrizki
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i02.6759

Abstract

Conflicts within the club's supporter groups football can be caused by internal factors and external. Internal factors related to problems that occur in the body organization, both in terms of management and members of the organization. The conflict occurs due to ineffective communication between group members, so that resulting in misunderstanding, misunderstanding, or even more conflict great. Therefore, the purpose of this study is to determine and analyze conflict management Football Club Persija (the Jakmania) obstacles faced and and the solution given. The method used in this study is the study the case with qualitative types of research. The results of this study show that 1) Conflict management is done by means of) competition (competing), seen in the attitude the Jakmania competition in the form of differences of opinion that tend to compete, B) compromise (compromising), which is a form of compromise found in conflict management the Jakmania is adapting to differences of opinion to reach an agreement together, talk openly, and do meeting of all members of the Jakmani. 2) the obstacles faced are communication bad because of limited communication or lack of effort to each other listen, and understand the views of others. Difficulty finding a solution together, because of deep differences and stubborn attitudes. 3) solution what is done is to improve communication, and create an environment that allows all members to communicate openly and effectively, and support discussion and appreciate the views different. Keywords: conflict management, internal communication, external communication.
Analisis Framing Kompas.com Dalam Membentuk Opini Publik Terkait Makan Siang Bergizi Gratis Ramadhani, Sifana Puspa; Alfirahmi, Alfirahmi
LUGAS Jurnal Komunikasi Vol. 9 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.5064

Abstract

The Free Nutritious Lunch Program (MBG) has become a topic of public discussion since it is designated as a flagship government program for 2024–2029, prompting media outlets such as Kompas.com to report its progress continuously. This study aimed to identify and analyze how Kompas.com presented news regarding the MBG program and how such reporting shaped public opinion. A descriptive qualitative approach was employed, based on Robert Entman’s framing theory, which consisted of four components: defining problems, diagnosing causes, making moral judgments, and suggesting treatment recommendations. The findings indicated that Kompas.com highlighted the presence of the MBG program in meeting Indonesian children’s nutritional needs as the main issue, linked the causes of MBG-related problems more to technical and structural factors, built a positive narrative toward the government, and recommended enhanced monitoring of food distribution as well as training for the Nutrition Fulfillment Service Units (SPPG). Public opinion formed by the news was generally positive, although it occasionally fluctuated between neutral and positive depending on the news context.  
Co-Authors Amelia, Andini Pratama, Harindra Alrizki Ramadhani, Sifana Puspa Riswandi Riswandi