Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal E-JOURNAL MANAJEMEN FE UNTAD
DJUMA, TANWIR
Unknown Affiliation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI BERSAING PADA GELATIK RESIDENCE PALU DJUMA, TANWIR
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 1, No 1 (2015)
Publisher : Fakultas Ekonomi Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.43 KB)

Abstract

PT. Regional Trypillian is a company that is engaged in the development of new houses to prosper the society, especially by providing residence and develop its role in economic development in marketing the residential products and utilization of manpower. The establishment of the company initiated by Mr. Sofyan Hudri since February 15, 2014, starting from an attempt to manage, market, and produce home with investors/landowners. Wren's housing residence consists of 2 types: type 50 and type 90. The purpose of this study is to determine competition faced by Wren Residence in Palu and to examine alternative strategies that can be used by Wren Residence. Data analysis technique used is the SWOT analysis (Strength, Weakness, Opportunity, Threat). Based on the results of SWOT analysis in the form of matrix diagram and IE table, it finds that competitive strategies of Wren Residence is focused on aggressive strategy (growth-oriented strategy) that is suitable with the existing opportunities.
Co-Authors