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ANUGRAH, RIZAL
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PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN JASA PENGIRIMAN BARANG JNE DI KOTA PALU ANUGRAH, RIZAL
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 5, No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

This study aims to determine customer satisfaction and trust both directly and partially to customer loyalty using JNE's freight forwarding service in Palu City. The independent variables in this study are satisfaction and trust. While the dependent variable is customer loyalty. The method used in this research is descriptive descriptive method. This type of research is descriptive causal. Empty sample of 75 respondents with purposive sampling sampling technique. Data analysis method used in this study is multiple linear regression using spss 21. The results of this study indicate that there is a significant relationship to customer loyalty by using JNE freight services in Palu City. partially satisfaction and significant loyalty to customer loyalty using JNE freight forwarding services in Palu City
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