Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Teknik Industri
Eni Maryati, Wahyu
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STUDI PENERAPAN STRATEGI SEGMENTASI PASAR, TARGET PASAR DAN PENEMPATAN POSISI GUNA PENINGKATAN JUMLAH KONSUMEN PADA HOTEL KARTIKA WIJAYA BATU Eni Maryati, Wahyu
Jurnal Teknik Industri Vol 2, No 2 (2001)
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4521.94 KB) | DOI: 10.22219/JTIUMM.Vol2.No2.167-178

Abstract

Market segmentationh ave purpose to devide plural customersi nlo the same marketsegmentationF. rom this segment,m arket sharet hat will be served dependingt o the segmentt hat givemaximum profit for Kartika Wijaya Hotel Batu.The methodu sedi n this researchis usingc lustera nalysisw ith SPSSp rograma s a help.T hesecondm ethodt hat be usedi s caracteristiacn alysism ethodo f customeres achs egmenut singc rossT absanalysisa nd the third methodu singp references tructurea nalysism ethodo f segmenut sing Thurstone'scase analysis.In customers egmentatioann alysisu singc lastera nalysisc an got 5 segments4.. of 5 balancesegmentfso rmedc ustomer'sp rofile caracterislice very segmenbt asedo n demografvi ariatesb, ehaviors,and advantagesA. nd from customer'sp references truclure concludet hat the prize that have beend ecidedby companyim portanat spect/s a tributeso f customer.
Co-Authors