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All Journal Journal of Entrepreneurial and Business Diversity Jurnal Inovasi Akuntansi
Ngurah, Ida Bagus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Promotion and Brand Image as a Marketing Management Modality NGURAH, Ida Bagus
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 2 (2025): Journal of Entrepreneurial and Business Diversity. (April-June)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i2.280

Abstract

Purpose:A product is an inanimate object that a potential force must drive, and all force is exerted, including the psychological tension that is raised. The product must be able to appear in the mind or psychology of the consumer as the first step of attribution to the consumer so that the product owns various modalities. This research leads to the elaboration of how to promote and create brand image as a modality in marketing management.Methodology:Documentation methods in various research results are expected to provide provisional answers or hypotheses related to promotion and Brand Image can affect consumers' desire to consume a product.Findings:One of the effects of promotion is how to administer the product, the person or person, the price or price, place or place, and the process that will all be toned in one piece, namely promotion.Implication:The creation of a Brand Image must touch the psychology of consumers in a broader measure of how the product is attached not only as a product to be consumed but as a product that can image oneself or consumers.
Analisis Faktor-Faktor yang Mempengaruhi Efektivitas Sistem Informasi Akuntansi Pada Koperasi Simpan Pinjam di Kecamatan Denpasar Selatan Apriada, Kadek; Wulandari, Putu Riska; Ngurah, Ida Bagus
Jurnal Inovasi Akuntansi (JIA) Vol. 3 No. 1 (2025)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/jia.v3i1.11527

Abstract

Accounting information systems are able to provide opportunities for business people to increase efficiency and effectiveness in decision making, thereby enabling companies to achieve competitive advantage. This research aims to test and obtain empirical evidence of the influence of education level, task complexity, work experience, age, and personal abilities on the effectiveness of accounting information systems in Savings and Loans Cooperatives in South Denpasar District. The population in this study were all employees of the Savings and Loans Cooperative in South Denpasar District, totaling 365 people. The sample for this research consisted of 122 respondents with a purposive sampling method. The data analysis technique used in this research is multiple linear regression analysis. The research results show that level of education, task complexity, work experience, and age have no effect on the effectiveness of the accounting information system, while personal abilities have a positive effect on the effectiveness of the accounting information system.
Co-Authors Kadek Apriada, Kadek Wulandari, Putu Riska