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Muhammad, Osman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MEMASUKI PASAR EKSPOR : PERBEDAAN ANTARA EKSPORTIR SISTEMATIK DAN TIDAK SISTEMATIK Muhammad, Osman
JURNAL BISNIS STRATEGI Vol 6, No 4 (2001): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.67 KB) | DOI: 10.14710/jbs.6.4.26-34

Abstract

This paper discuses the characteristic of malaysian exporters which have ventured into new markets, The comparison is made between systematic and non systematic exporters. The result show that systematic exporters are more likely to be larger in size and they achieved better export performance compared to  their counterparts. The differences between systematic exporters and non systematics exporters can also traced to their sources of marketings strengths
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