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All Journal Interaksi : Jurnal Ilmu Komunikasi Ultimacomm: Jurnal Ilmu Komunikasi
Erika, Desy
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Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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LITERASI DIGITAL PEREMPUAN PADA ORGANISASI PERSATUAN ISTRI PRAJURIT (PERSIT) Erika, Desy
Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 2 (2019): December 2019
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.479 KB) | DOI: 10.14710/interaksi.8.2.36-45

Abstract

Digital literacy of a woman is still a crucial problem, particularly on the social media. Many articles indicate that a woman as a potential audience target of consumption and contribution of information hoax. The goal of this research is to identifying of the affectivities of woman digital literacy on using digital media primarily on social media. Subject of the research is the Indonesian Army’s wives Association (PERSIT) Skadron 31 PUSPENERBAD Semarang. The method that is used in this case is qualitative method to observing and sharpening of information and analysis among resource discoveries. Result of research indicates that the wives of army mostly using social media in gaining information by using social media of gaining information by the way of accessing it with mobile-phone. Respondents use social media to exchanging information, preserving friendship relation, purchasing and marketing on-line, vacation and self-actualization. Socialization and warning are forwarding routinely during the meeting of the association. Regarding digital literacy it gives positive side and the women understand the negative side as well and its consequences of using digital media which is not appropriate, even the impact is not to those concerned but the family and the institution as well. At the PERSIT organization it is still strongly military hierarchy culture such as reprimand from the superior which gives repentance impact to the members that have been proven of misusing the digital media.
From Environmental Clicktivism to Trash Cleanup : New Initiative of Instagram Account @Pandawaragroup Erika, Desy; Alawi, Akhmad Roqi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3548

Abstract

Environmental awareness movements on social media are often limited to "clique activism". The possibility of participation or support from the community is only limited to the digital world without bringing change and action in real life. This research aims to find out how the communication process of the @pandawaragroup Instagram account can carry out cliktivism to real environmental activism. This research provides empirical arguments and evidence that activism on social media can produce real action. The @pandawaragroup account can prove that activism on social media is not just "cliktivism", but can lead to real participation, mobilisation and support. Activism on social media needs to pay attention to the principles in the process of environmental communication strategy, including social media activism is more likely to succeed in encouraging participation and real support when the message narrative is made simple, uses satirical language associated with real condition content, and starts with inspiring concrete examples and messages framed with hope and segmented in a special geographical environment that can encourage social and emotional closeness of the audience. Also, Pandawara Group succeeded in creating a personal branding as the iconic "Pandawa" group that motivates, inspires, and evokes emotions.
From Environmental Clicktivism to Trash Cleanup : New Initiative of Instagram Account @Pandawaragroup Erika, Desy; Alawi, Akhmad Roqi
ULTIMA Comm Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3548

Abstract

Environmental awareness movements on social media are often limited to "clique activism". The possibility of participation or support from the community is only limited to the digital world without bringing change and action in real life. This research aims to find out how the communication process of the @pandawaragroup Instagram account can carry out cliktivism to real environmental activism. This research provides empirical arguments and evidence that activism on social media can produce real action. The @pandawaragroup account can prove that activism on social media is not just "cliktivism", but can lead to real participation, mobilisation and support. Activism on social media needs to pay attention to the principles in the process of environmental communication strategy, including social media activism is more likely to succeed in encouraging participation and real support when the message narrative is made simple, uses satirical language associated with real condition content, and starts with inspiring concrete examples and messages framed with hope and segmented in a special geographical environment that can encourage social and emotional closeness of the audience. Also, Pandawara Group succeeded in creating a personal branding as the iconic "Pandawa" group that motivates, inspires, and evokes emotions.
Co-Authors Alawi, Akhmad Roqi