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All Journal Jurnal ASPIKOM CHANNEL: Jurnal Komunikasi
Cholifah, Yuristia Wira
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Analysis of a Persuasive Video on YouTube: A Collaboration between the Indonesian Ministry of Health and the Nahdlatul Ulama to Promote COVID-19 Vaccination in Indonesia Cholifah, Yuristia Wira; Adrianto, Aditya Eko
CHANNEL: Jurnal Komunikasi Vol. 11 No. 1 (2023): CHANNEL: Jurnal Komunikasi 22nd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i1.250

Abstract

The COVID-19 pandemic in Indonesia led to the collapse of national health facilities and the economy, which resulted in the acceleration of the invention of COVID-19 vaccines. However, only 54.9% of the population is willing to be vaccinated due to fake news or hoaxes. The government urges the public to obey regulations, especially in public spaces, and intensifies socialization through various media, such as YouTube. This study aims to determine the critical elements that compose the video on the YouTube channel so that it can be used as a medium to persuade the wider community. This study used qualitative methods to collect visual and textual data from purposively selected videos and screenshots, which were analyzed using communication theory for persuasion and a constructionist approach to interpret the data and identify variables such as the message's source, characteristics of the recipient, and purpose of the message. The Indonesian Ministry of Health and the Nahdlatul Ulama Executive Board collaborated to create a 2-minute, 53-second video on the importance of vaccination in Indonesia, particularly for Muslims. The video features PBNU's Health Head, dr. Syahrizal Syarif effectively educates the public on vaccination's significance and emphasizes community unity to support the government's vaccination program. The communicator in the video successfully positioned himself as a religious leader and doctor. The video is effective in communicating three key messages. It uses persuasive communication theory, using YouTube's power to influence people's opinions, suggesting that the government should use digital platforms to deliver more messages to the citizens in the future.
Instagram Content Impact on Digital Literacy Capability Fardiah, Dedeh; Darmawan, Ferry; Rinawati, Rini; Cholifah, Yuristia Wira; Abdullah, Sandi Ibrahim
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 1 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i1.1219

Abstract

Instagram has become a social media with many users. Previous research has shown that Instagram content is often associated with learning media, promotion, entertainment, and politics. The purpose of this study is to see the relationship between Instagram content and people's digital literacy skills. Using the correlational method, the survey respondents were followers of the @jabarsaberhoaks Instagram account, which reached 59.5 thousand. The results showed two main content elements of @jabarsaberhoaks visual aspects of photos and videos, as well as textual elements that accompanied the visuals. While the themes raised consist of seven themes, namely saberinfo, saberliteration, saberbudaya, saberquote, sabertainment, saberquiz, and sabermoment.  The conclusion of this study is that hoax educational content on Instagram @jabarsaberhoaks has an impact on people's digital literacy levels.
Co-Authors Abdullah, Sandi Ibrahim Adrianto, Aditya Eko Dedeh Fardiah Ferry Darmawan Rini Rinawati