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lestari, berta
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Economics, Econometrics & Finance

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PENGARUH DIMENSI CUSTOMER VALUE TERHADAP KEPUASAN PELANGGAN TRANSMART BANJARMASIN Noor, Aris Setia; Lestari, Berta
INOVATOR Vol 8 No 2 (2019): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.363 KB) | DOI: 10.32832/inovator.v8i1.2503

Abstract

This research was conducted to analyze the effect of customer value dimensions on TransMart customer satisfaction in Banjarmasin. The customer value variables used are value outcomes, process value and enjoyment shopping.               The type of research used is descriptive quantitative. The type of data used is qualitative and quantitative data, while the data sources are primary and secondary data. The population of this study is customers who shop at TransMart Banjarmasin. The sampling technique carried out for this study was determined intentionally. The number of samples taken is 30 customers. The technique of collecting data through observation and questionnaires. Data analysis techniques are carried out using multiple linear regression methods.
Co-Authors noor, aris setia