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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Lapian, Joice .
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Economics, Econometrics & Finance

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COMPARATIVE RESEARCH OF CUSTOMER VALUE PROPOSITION BETWEEN MALE AND FEMALE CUSTOMER OF INDOMIE PRODUCT Rantung, Ryan .; Lapian, Joice .; Tumbuan, W.J.F Alfa
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 No 3 (2017) HAL 3644
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.149 KB) | DOI: 10.35794/emba.v5i3.18039

Abstract

Abstract : This research aims to see if there is significant difference between Male and Female customers of Indomie Products based on Customer Value Proposition This research type is descriptive with quantitative method, using Independent Sample T-Test as analytical tool. The sample size of this research is 100 Customer divided to 50 Male and 50 Female as respondents. Simple Random Sampling was used to collecting data through questionnaire. The result shows that there is no significant difference based on Customer Value Proposition in Functional Value and Emotional Value while there is significant difference based on Customer Value Proposition in Economical Value and Symbolic Value between Male and Female customers. Future Recommendation for Indomie is Indomie Products should focus on giving their products more on Economic Value such as giving promotions, because Indomie is affordable yet high quality Instant Food products compare to other products. And also Indomie should give more meaning for people to buy their products, because as the result says that Symbolic Value had significant difference for people. Indomie can start doing recycling their product or use more healthy basic ingredients for their products Keywords: customer value proposition, independent sample t-test
THE INFLUENCE OF JOB SATISFACTION AND PERCEIVED AVAILABILITY OF JOB ALTERNATIVE ON TURNOVER INTENTION STUDY CASE AT PT. HASJRAT ABADI MANADO TENDEAN Mosez, Taroreh Galileo; Lapian, Joice .; Rumokoy, Farlane S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.281 KB) | DOI: 10.35794/emba.v6i1.19042

Abstract

Abstract: One of the worker’s behavior is turnover intentions that will culminate in a decision to leave his job. Turnover is a tendency of employee to quit their job.This research aims to analyze the job satisfaction and job alternative have influence on employee turnover partially and simultaneously. Type of this research is descriptive with quantitative approach and Multiple Regression used as the measurement tool. The sample size of this research is a total of 100 employee of PT. Hasjrat Abadi Manado and were distributed to respondent through questionnaire.The result for the research says that Job Satisfaction, Perceived availability of job alternative significant influence on Turnover Intention simultaneously, Job Satisfaction has no significant influence toward Turnover Intention in PT. Hasjrat Abadi Manado partially, and Perceived availability of job alternative behavior has significant influence toward Turnover Intention in PT. Hasjrat Abadi Manado partially. The suggestion that can be given from this study is that the company should provide the right prevention solution to prevent undesirable things that may be happened.                           ­­Keywords: job satisfaction, job alternative, turnover intention
Co-Authors Farlane S. Rumokoy Mosez, Taroreh Galileo Rantung, Ryan . Tumbuan, W.J.F Alfa