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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Rumokoy, Farlen S.
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Economics, Econometrics & Finance

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A COMPARATIVE ANALYSIS OF CONSUMER PURCHASE INTENTION IN SELECTING ONLINE SHOP USING ANALYTICAL HIERARCHY PROCESS (AHP) APPROACH (CASE STUDY: LAZADA, BUKALAPAK, TOKOPEDIA) Mukuan, Phoebe R.J.S; Lambey, Linda; Rumokoy, Farlen S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (842.7 KB) | DOI: 10.35794/emba.v7i4.25251

Abstract

Abstract: Online shopping becomes one of the ways of shopping. It is more practical, time and energy efficient. The consumers have many choices to buy the online products. Through the online shopping, the purchasers can shop a wide range of needs without having to meet in person with the seller. The purpose of this research is to determine which online shop is most preferred by consumers and what criteria that influences the most. This research used Analytical Hierarchy Process (AHP) to compare each online shop based on the criteria: Trust, Perceived Ease of Use, Perceived Usefulness, Website Attractiveness, Perceived Enjoyment and Perceived Riskiness. This research was conducted between September to October 2016 in Manado City. The respondents are 100 people who have already purchased in the three online shops. The respondents were chosen by using purposive sampling. The result shows that Trust is the most important criteria with score (0.429081), followed by Perceived Ease of Use (0.248430045), Perceived Usefulness (0.176987646), Website Attractiveness (0.095409043), Perceived Enjoyment (0.070826483) and the last is Perceived Riskiness (0.042530205). The result also shows that, Lazada is the most preferred by the respondents, followed by Bukalapak and Tokopedia. Keyword: consumer purchase intention, online shop, analytical hierarchy process
THE INFLUENCE OF SERVICE QUALITY ON FOREIGN TOURIST SATISFACTION IN MANADO Abast, Riyanne S.; Massie, James D. D.; Rumokoy, Farlen S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1287.904 KB) | DOI: 10.35794/emba.v8i1.27545

Abstract

In the era of globalization, products and service compete market increasingly numerous and varied due to the oponsess of the market. The company is also required to be more responsive in observing the needs and desires of what it takes consumers to know what community wants  and fulfill the desire and one of them is cottages. The purpose of this study is to find the relationship between service quality on customer satisfaction of Cottages in Manado, survey questionnaire was constructed with 23 service quality items covering 5 service quality dimensions based on SERVQUAL model. This research using literature review in order to formulate the Hypothesis. The population of this reseach is Foreign Tourists in Manado and 100 respondents Foreign Tourist in Manado. This research conducted by a quantitative method to support the hypothesis. By using a Multiple Regression Analysis Model, there are significant effect between responsiveness and assurance on customer satisfaction simulaneously. Based on the result by SPSS, the data is normally distribute, no multicolinearity, no heteroscedasticity and no autocorrelation. Cottage Business should care about Tangibles, Reliability, Responsiveness, Assurance and Empathy on customer satisfaction so that through this research the company can get more information about the fact which happens.Keywords: service quality, cutsomer satisfaction
Co-Authors Abast, Riyanne S. James D. D. Massie, James D. D. Linda Lambey, Linda Mukuan, Phoebe R.J.S