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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Fairuz, Hana
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Economics, Econometrics & Finance Education Social Sciences

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New Product Development Pada Purchase Intention Kereta Cepat Jakarta - Bandung Fairuz, Hana
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 1 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v8i1.10355

Abstract

This research has a purpose too find another solution which increase intension of buying. In this research the method was using survey method. Conclusion of this research has prove that perceived customer orientation dan perceived innovativeness has a positive impact for behavioural intentions against new product development for purchase intention kereta cepat Jakarta – Bandung. This reseazrch devise and developing a strategy to new product which increase readability consumen. Result of this research could improve insigt the marketing strategy and increase the consumer satisfaction. Boundaries of this research was focused on four variable. Keywords: new product development, purchase intention, dan kereta cepat Jakarta-Bandung
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