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All Journal Jurnal Peternakan Integratif Indonesian Journal of Agricultural Research JURNAL AGRIUST Jurnal Peternakan Integratif
Daulay, Armyn Hakim
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Social Sciences Veterinary

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Marketing Analisys of Localchicken Egg (Gallus Domesticus) in Pematangsiantar, North Sumatera Ginting, Rendell Herbert; Daulay, Armyn Hakim; Hanafi, Nevy Diana
Indonesian Journal of Agricultural Research Vol. 1 No. 2 (2018): InJAR, Vol. 1, No. 2, July 2018
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/injar.v1i2.224

Abstract

Abstract. The purpose of this research was to analyze the marketing system and marketing channel of chicken eggs and to analyze marketing efficiency based on marketing margin, price share and profit ratio of chicken egg cost in Pematangsiantar Municipality of Simalungun District. This research was conducted for two months, from July to August 2017. The methods used in data collection were: sampling of breeders and other marketing institutions selected by snowballing sampling technique and data collection methods was done by interviewing techniques using questionnaire. Data analysis included: marketing costs, marketing margin,farmer share and profit cost ratio of each marketing channel. The results of this study indicated that there were four marketing channels. The marketing margin on the Channel II showed the smallest cost margin and the largest profit margin so that it showed the largest cost-benefit ratio. The largest farmer share was obtained on the Channel IV but this channel used only the retailers as an intermediate channel (one level) and relatively few exchanged eggs. So it was concluded that the Channel II was the most efficient channel becauseof the smallest cost and that the profits were spread evenly among all the marketing institutions that play a role. The need for chicken eggs in Pematangsiantar Municipality was supplied from outside the city (63.33%) and filled by breeders from within the city(36.66%). Keyword:localchicken egg, marketing channel, marketing efisiensi
Analysis of Consumer Behavior on Purchasing Meat Pork at Traditional Markets in Pematang Siantar City Tanjung, A. M.; Daulay, Armyn Hakim; Nevy Diana Hanafi
Jurnal Peternakan Integratif Vol. 9 No. 1 (2021): Jurnal Peternakan Integratif
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.826 KB) | DOI: 10.32734/jpi.v9i1.6702

Abstract

Pork consumers prefer it because it has a unique taste. This study aims to determine the factors that influence meat pork consumer behavior and determine the potential segmentation of consumers in traditional markets. The study was conducted in the traditional markets of Pematangsiantar City, namely Horas and Dwikora Parluasan traditional market. It lasted from September 2020 until November 2020. In this study, primary data was obtained from observations and interviews with 70 consumers of meat pork buyers in traditional markets. Secondary data were obtained from related agencies such as the Central Bureau of Statistics and Animal Husbandary Department. The results showed that the characteristics of consumers influenced the potential segment of consumers in meat pork purchasing decisions. The variables of quality and number of families show a relationship of partial influence with the amount of consumption in the analysis of consumer behavior. However, the variables of age, occupation, education, income, and price of pork do not show a partial relationship with consumption.
Analisis Saluran Dan Margin Pemasaran Telur Ayam Kampung (Gallus Domesticus) di Kotamadya Pematang Siantar Ginting, Rendel Herbert; Daulay, Armyn Hakim; Hutauruk, Julia
JURNAL AGRIUST Volume 3 No 1 Tahun 2022
Publisher : Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (882.446 KB) | DOI: 10.54367/agriust.v3i1.2577

Abstract

The purpose of this research is to analyze the marketing system and channel of chicken eggs and analyze marketing efficiency from marketing margin, price share and profit ratio of chicken egg cost in Pematangsiantar Municipality of Simalungun Regency.. The method used in data collection is 1. Sampling of breeders and other marketing institutions selected by snowboling sampling technique and data collection methods is done by interviewing techniques using quisioner. Data analysis includes marketing costs, marketing margin, farmer / breeder share and profit cost ratio of each marketing channel. The results of this study indicate that there are four marketing channels. The marketing margin on the second channel shows the smallest cost margin and the largest profit margin so that it shows the largest cost-benefit ratio. The largest farmer share is obtained on the fourth channel but this channel uses only the retailer as an intermediate channel (1 level) and relatively few exchanged eggs. So it is concluded that the second channel is the most efficient channel because the smallest cost and benefits are spread evenly in all the marketer institutions that play a role. The need for chicken eggs in the municipality siantar siantar (63.33%) supplied from outside the city and (36.66%) filled by breeders from within the city.
Analysis of Consumer Behavior on Purchasing Meat Pork at Traditional Markets in Pematang Siantar City Tanjung, A. M.; Daulay, Armyn Hakim; Nevy Diana Hanafi
Jurnal Peternakan Integratif Vol. 9 No. 1 (2021): Jurnal Peternakan Integratif
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jpi.v9i1.6702

Abstract

Pork consumers prefer it because it has a unique taste. This study aims to determine the factors that influence meat pork consumer behavior and determine the potential segmentation of consumers in traditional markets. The study was conducted in the traditional markets of Pematangsiantar City, namely Horas and Dwikora Parluasan traditional market. It lasted from September 2020 until November 2020. In this study, primary data was obtained from observations and interviews with 70 consumers of meat pork buyers in traditional markets. Secondary data were obtained from related agencies such as the Central Bureau of Statistics and Animal Husbandary Department. The results showed that the characteristics of consumers influenced the potential segment of consumers in meat pork purchasing decisions. The variables of quality and number of families show a relationship of partial influence with the amount of consumption in the analysis of consumer behavior. However, the variables of age, occupation, education, income, and price of pork do not show a partial relationship with consumption.
Co-Authors Ginting, Rendel Herbert Ginting, Rendell Herbert Hanafi, Nevy Diana Julia Hutauruk Tanjung, A. M.