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All Journal Jurnal Bisnis Manajemen dan Akuntansi Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Yusmaneti, Yusmaneti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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Pengaruh Harga dan Kualitas Fitur Shopee Live Terhadap Keputusan Pembelian Konsumen Shopee Ita Yulianti, Annisa; Risma Maharani, Novita; Yusmaneti, Yusmaneti
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 3 No. 1 (2023): Vol 3 No 1 Tahun 2023
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v3i1.2567

Abstract

Penelitian ini bertujuan untuk menguji pengaruh harga dan kualitas fitur shopee live terhadap kepuasan konsumen. Pengumpulan data melalui kuesioner yang disebar kepada konsumen aplikasi Shopee di Kota surakarta sebanyak 100 lebih orang dengan teknik simple random sampling. Metode analisis yang digunakan adalah regresi linier berganda dengan bantuan alat SPSS. Hasil penelitian ini menemukan harga dan kualitas fitur shopee live memengaruhi signifikan terhadap kepuasan konsumen.
The Influence of Motivation on Entrepreneurial Interest of FHB Students Duta Bangsa University Surakarta Kurniawan, Tegar; Yusmaneti, Yusmaneti
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Interest in entrepreneurship is focusing attention on entrepreneurship because of a feeling of liking and accompanied by a desire to learn, know and prove more about entrepreneurship. Interest in entrepreneurship arises due to curiosity about information about entrepreneurship science which is then continued to participate directly in order to gain experience and finally the desire arises to pay attention to the experience that has been obtained. As well as having a feeling of joy and having the desire to be involved in risk-taking activities, to run your own business or venture by taking advantage of existing business opportunities, and creating new businesses with an innovative approach. One of the factors that influences the emergence of interest in entrepreneurship is entrepreneurial motivation. This research aims to determine the influence of entrepreneurial motivation on entrepreneurial interest among students at Duta Bangsa University, Surakarta. The quantitative research methodology with descriptive analysis used in this research is quantitative with descriptive analysis research type. The respondents in this research were 65 students from the Faculty of Business Law using the sampling method, namely saturated samples. The research results show that Achievement Motivation has a positive and significant influence on Entrepreneurial Interest with a score of 57.7%. These results can be interpreted as increasing Achievement Motivation in students will have an effect on increasing students' Entrepreneurial Interest.
Co-Authors Ita Yulianti, Annisa Kurniawan, Tegar Risma Maharani, Novita