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All Journal Jurnal Dimensi Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia
Novita, Ika
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH CUSTOMER RELATIONSHIP MANAJEMEN TERHADAP LOYALITAS KONSUMEN Novita, Ika; Mardian, Irma
JURNAL DIMENSI Vol 11, No 1 (2022): JURNAL DIMENSI (MARET 2022)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v11i1.3196

Abstract

Perusahaan yang brgerak dalam bidang pengelolaan finansial atau perbankan (bank), merupakan salah satu dari banyak jenis perusahaan yang telah menerapkan CRM dalam kegiatan berbisnis mereka. di tambah lagi, masyarakat yang saat ini membutuhkan peran bank dalam setiap kegiatan mereka, telah menjadikan CRM (Customer relationship management) sebagai suatu strategi yang wajib di terapkan oleh setiap bank dalam aktivitas mereka sehari-hari. penelitian ini bertujuan untuk mengetahui pengaruh Customer relationship management terhadap loyalitas konumen pada bank BNI KCP Woha. Populasi dalam penelitian ini nasabah Bank BNI KCP Woha yang tidak terhitung dan sampel sejumlah 96 nasabah. variabel penelitian ini ada 2, pengaruh Customer relationship management (CRM) (X), loyalitas konsumen (Y). Teknik analisis menggunakan uji validitas, uji reabilitas, analisis regresi linier sederhana, koefisien korelasi, koefisien determinasi, dan uji t. Hasil uji pengujian hipotesis dengan menggunakan uji t diperoleh t hitung (2,235) lebih besar dari t tabel (1,663), kemudian dapat disimpulkan bahwa terdapat pengaruh antara Customer relationship management (CRM) terhadap loyalitas konsumen pada Bank BNI kcp Woha.
Improving the Quality of Educators as a Factor in Renewing the Education System in Indonesia Adha, Haidil; Novita, Ika; Chanifudin, Chanifudin
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 3, No 2 (2024): July 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v3i2.2678

Abstract

In this day and age, the quality of educators is one of the factors in the education system, because in determining the quality of educators, the things that must be taken into account are personality and social competence. Quality educators must have a good personality, be authoritative, and be able to be a role model for students in terms of attitudes, behavior and positive values taught. This research uses a library research method. Literature review is a research activity that uses written sources as reference material to obtain information and data related to the topic being discussed. Sources of data and information are obtained from various literature such as books, articles, magazines, printed and online websites that are relevant to the discussion. The existence of good quality education can provide a reformed education system that has good quality for education in Indonesia in particular.
Co-Authors Adha, Haidil Chanifudin Chanifudin Mardian, Irma