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All Journal Almana : Jurnal Manajemen dan Bisnis Riwayat: Educational Journal of History and Humanities
Fitriani, Fani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Tourism Development based on Local Wisdom Through the Implementation of CHSE and CPR Adaptations in Tourism Destinations Purnama, Ita; Fitriani, Fani
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2727

Abstract

Tourism has experienced a crisis in the form of a lack of trust in destinations since the pandemic period some time ago until now, so a strategy is needed to restore tourist trust, one of which is by developing a Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) protocol. Apart from that, the implementation of Cyber ​​Public Relations (CPR) is a public relations initiative that uses internet media as a means of publicity. This type of research is associative research which is to determine the cause and effect of a relationship between two or more variables. The population used in this research is all visitors to tourist destinations in Bima city with unknown numbers (unknown population) where the sample used is 180 respondents by using a sampling technique. The sampling technique is purposive sampling. Data collection techniques are through observation, questionnaires, and literature study using data analysis techniques that are validity test, reliability test, classical assumption test, multiple linear regression test, determination and correlation, t-test, and f test. The results of research carried out by researchers are 1) CHSE (X1) has a significant effect on tourism development with a t-count value of 3,579 > t-table of 2,007 with a significance value of 0,001 < 0,05, 2) CPR (X2) has a significant effect to tourism development with a t-count value of 3,439 > t-table of 2,007 with a significance value of 0,001 < 0,05, 3) CHSE and CPR have a simultaneous effect on tourism development at tourist destinations in Bima city with an f-count of 23,273 > f-table is 3,18 with a significance of 0,000 < 0,05.
Penguatan Keunggulan Bersaing Berkelanjutan Industri Kreatif Tenun Ikat Bima melalui Integrasi Strategi Digital Green Marketing dan Green Dynamic Capabilities Fitriani, Fani; Ovriyadin, Ovriyadin
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.51197

Abstract

The creative industry is required to implement environmentally friendly and innovative strategies in response to the growing consumer awareness of sustainability issues. Digital green marketing and green dynamic capabilities are key to strengthening sustainable competitive advantage, particularly for Tenun Ikat Bima SMEs, which possess high cultural and economic value. This study is aligned with the SDGs goals as it promotes SME empowerment, digital-based innovation, and the active role of women in weaving communities. A quantitative approach with a survey method was employed, using a Likert scale questionnaire as the research instrument. The population includes all Tenun Ikat Bima SMEs located in three regions of West Nusa Tenggara Province: Bima City, Bima Regency, and Dompu Regency, with a total of 200 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM-PLS). The results show that digital green marketing and green dynamic capabilities have a significant influence on strengthening the sustainable competitive advantage of Tenun Ikat Bima.
Co-Authors Ita Purnama, Ita Ovriyadin, Ovriyadin