Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Mahmudah, Riva Atul
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH IKLAN DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN PADA KFC METROPOLITAN CITY PEKANBARU Mahmudah, Riva Atul; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how much influence advertising and brand image to consumer buying interest. Sampels in this study were taken as many as 100 respondens and techniques used accidental sampling approach. The data in this study using survey method through questionnares filled by consumers. Data were obtained by using simple regression analysis dan multiple regression analysis. The result of this study show that advertising has a significant impact on consumer buying interest. brand image has a significant impact on consumer buying interest. And then simultaneously advertising and brand image have a significant impact on consumer buying interest. Subsequent research is suggested to use other methods in researcing consumer buying interest, for example through in-depth interviews of respondentsKeywords: Advertising, Brand Image, And Consumer Buying Interest
Co-Authors Endang Sutrisna